Yup

AHLMA RECEBE CONVIDADOS DA AVOCADO NO SÁBADO

A AHLMA lança neste sábado (24/02) peças inspiradas nos divertidos anos 90, feitas a partir de estampas recuperadas da indústria têxtil e com carinha de brechó.

Entre os highlights da coleção, estão as camisas estampadas em duas versões: a primeira, de modelagem oversized, aparece apenas nos tamanhos M e G – podendo ser vestida quase como um quimono pelas meninas -, e a segunda, com base retrô, repete o sucesso das camisas havaianas lançadas no fim do ano passado.

O mix ganha corpo com shorts, calças, pareôs e tops tipo lenço (que também podem ser usados como acessório).

“Desapegamos da ideia de criar estampas exclusivas e recuperamos aquelas, já usadas por outras marcas, que tivessem a nossa cara. Tecidos estampados são marcantes e, por isso, mais fáceis de sobrar. E a gente entende que parte do nosso trabalho é solucionar esse problema” conta Luiz Wachelke, coordenador de estilo da AHLMA.

O destaque fica para as camisas cocriadas com os meninos da Avocado – Victor Motta e Mateus Thompson -, que além de misturarem duas estampas em uma única peça, trazem para a AHLMA o ritmo analógico dessa nova geração com tempo para surfar, participar de projetos sociais e revelar fotografias.

Outra novidade é a chegada das camisetas icônicas de outras marcas que marcaram época e compõe o imaginário afetivo da equipe de estilo da AHLMA, como Redley, Levi’s, Bhering, Fila e Cantão. São silks-desejo, para acordar a nossa logomania, perfeitos para combinar com calça jeans, ou ainda, outras estampas.

O evento começa às 13h e segue até 21h, com exposição de fotos e exibição de curta no segundo andar, som da The Barrels e cerveja Stella Artois.

Academia da AHLMA
Rua Carlos Góis 208, Leblon
Sábado 24/02 – 15h/21h – som The Barrels

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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