FILA LANÇA REEDIÇÃO DE MODELOS CLÁSSICOS
Chega ao Brasil a linha FILA Heritage - Já podemos desejar todos os modelos!
Amo a Fila e adoro a linha mais clássica da marca.Com a proposta de introduzir sua linha casual globalmente conhecida como Heritage, a FILA lança o projeto Famiglia e apresenta produtos que resgatam o design, a essência italiana.
Na primeira fase do projeto, a marca revive peças icônicas de seu arquivo e introduz o pack “OG”, trazendo peças de confecção, acessórios e quatro modelos de tênis em suas cores originais: branco, azul e vermelho.
Os calçados
Quatro silhuetas icônicas dos anos 90 foram selecionadas para fazer parte da coleção:
– Original Fitness e F13 High: produtos originalmente pensados para aeróbica.
– Fx-100: calçado de basquete que invadiu as ruas
– Overpass: nosso calçado retro de corrida que celebra 25 anos este ano.
Seguindo o mote “Herança italiana, feito no Brasil”, a marca fez um trabalho minucioso de produção artesanal em uma de suas fábricas na região do Vale do Rio do Sinos, uma das maiores produtoras de calçados do mundo e grande exportadora da produção brasileira.
Todos os calçados foram confeccionados em couro e com acabamentos de requinte que retratam a qualidade dos sapatos italianos.
As peças de confecção
Além dos calçados a coleção é composta por peças que remetem as cores originais da marca e contam com produtos para homens e mulheres, composta por agasalhos, camisetas, vestidos, croppeds, calças e leggings
Acessórios
Para reforçar e contextualizar o mood do projeto, a FILA se juntou a Starter, com a linha Black Label, para a confecção de bonés e meias que, nesta primeira fase, é composta por dois bonés trucker e um par de meias nas cores originais da marca.
Todas as peças estarão disponíveis na loja Your ID Store.
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