Boticário convida grafiteiros de diversas regiões do país para o lançamento de Quasar Graffiti
Nove grafiteiros brasileiros, um lançamento simultâneo, 16 obras espalhadas pelo Brasil – este é o cenário que marca a chegada de Quasar Graffiti. A nova fragrância do Boticário traz o contraste e a energia pulsante das manifestações urbanas em um exclusivo Acorde Stencil, que combina notas amadeiradas, especiarias e a explosão do frescor da menta. A fragrância é fresca e versátil, ideal para ser usada no dia-a-dia, em qualquer ocasião.
Para traduzir em cores e traços toda essa potência de acordes do lançamento, o Boticário convocou nove grafiteiros, talentos exponentes do movimento, de diferentes regiões do Brasil: Rafa Mon no Rio de Janeiro, Tito Ferrara em São Paulo, Eder Muniz em Salvador, Teo Armando no Recife, Rimon Guimarães em Curitiba, Camila Siren em Brasília, Almeida Luz em Fortaleza, Thiago Alvim em Belo Horizonte e Kelvin Koubik em Porto Alegre. O desafio: sob o tema “Coragem”, os artistas emprestaram sua arte, usando elementos locais, em obras gigantes que fazem referência ao frasco da fragrância e ficarão expostas por três semanas em lojas da marca.
Para marcar este lançamento, Rafa Mon fará um gravite ao vivo na Praça Nossa Senhora da Paz, em Ipanema. A ação vai ser realizada nesta segunda-feira, dia 17, a partir das 11h30, em frente à loja da Rua Visconde de Pirajá 317.
Mulher, ativista e grafiteira, Rafa Mon, que traz na essência de suas obras formas ligadas à natureza, ressalta a importância da arte de rua. Ao ser questionada sobre a mensagem que quis passar sobre o tema ‘coragem’, Rafa comenta: “Eu quis retratar todo esse universo, que já vem com essa diversidade de cores e força. Tem tudo a ver com o tema. Fiz os pássaros, que representam força com a liberdade. As flores, que vem da força da natureza. Formas orgânicas, que têm relação com a natureza”. Já sobre a importância de uma marca realizar a ação, Rafa diz: “O Boticário fazer uma ação colocando uma arte de rua como algo principal é fundamental. Ajuda a tirar o grafite da marginalidade e coloca como objeto de desejo”.
Campanha
Criada pela Almap, a campanha para TV que lança Quasar Graffiti estreou ontem, 16, no intervalo do Fantástico. Protagonizada por grafiteiros reais, a campanha segue o conceito “Expresse sua coragem” e volta-se ao universo da arte urbana, cujas intervenções exigem coragem de quem as produz, ao mesmo tempo que são elas próprias responsáveis por formar e construir artistas e criadores. O filme da campanha ainda mostra como a expressão por meio do grafite está e esteve presente nos anseios e momentos de coragem de diferentes episódios e contextos marcantes da história. E afirma: “Deixe a coragem criar você”. A produção é da Stink.
O lançamento, com fórmula vegana, chega às lojas, e-commerce e revendedoras a partir do dia 17 de fevereiro.
Locais onde as obras estarão expostas: SP – Aeroporto Congonhas, Aeroporto Guarulhos, Shopping Pátio Paulista, Shopping Villa Lobos, Shopping Morumbi e Shopping Vila Olímpia; RJ – Shopping Leblon, Shopping Rio Sul e a loja da Rua Visconde de Pirajá; Salvador – Shopping Barra; Recife – Shopping Rio Mar; Curitiba – Aeroporto Afonso Pena; Brasília – Parkshop Brasília; Fortaleza – Shopping RioMar Fortaleza; Belo Horizonte – Shopping Pátio Savassi; Porto Alegre – Shopping Iguatemi.
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Boti Recicla
Por meio de seu programa de logística reversa – o maior do país em pontos de coleta – O Boticário recolhe e destina para reciclagem as embalagens pós-consumo. Todas as mais de 3.700 lojas da marca estão preparadas para receber e direcionar esse resíduo para cooperativas homologadas.
Sobre O Boticário
O Boticário é uma empresa brasileira de cosméticos, unidade de negócios do Grupo Boticário. Inaugurada em 1977, em Curitiba (Paraná), a marca tem a maior rede franqueada de cosméticos do país com mais de 3.700 pontos de venda, em 1.750 cidades brasileiras, e mais de 900 franqueados. Presente em 15 países, há mais de 40 anos desenvolve produtos com tecnologia, qualidade e sofisticação – seu portfólio tem mais de 850 itens de perfumaria, maquiagem e cuidados pessoais. Comprometido com a beleza das pessoas e do planeta, O Boticário não realiza testes em animais e investe na melhoria contínua de produtos e processos para torná-los cada vez mais sustentáveis.
Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.
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