Moda Masculina

Levi’s 501® Completa 145 anos com shows na Casa de Francisca

Para comemorar os 145 anos da Levi’s 501®, um dos modelos mais icônicos da história do jeanswear mudial, a Levi’s® preparou o Geração 501®, projeto que reúne um time de peso do cenário da música independente.

Nos dois primeiros fins de semana de maio (11, 12, 18 e 20/5), a marca abre grande evento na Casa de Francisca com uma programação que envolve moda e música, chamando o público para o debate de causas atuais.

Indo cada vez mais além da perfeita combinação jeans+música, a Levi’s® abre espaço para contar histórias verdadeiras e transformadoras, unindo uma geração que deseja respeito, representatividade e mudanças através da música.

“Nós acreditamos na música como um grande catalisador. Ela reúne, agrega, inclui. Fala abertamente de amor, política, diversidade, comunidades, política e comportamento.

Só a música consegue unir pessoas de diferentes idades, localidades, condições sociais e ideologias em um mesmo espaço. E por apostar na música como elo de inclusão, criamos esse projeto aberto ao público para debater, ouvir, falar e, claro, comemorar os 145 anos da Levi’s® 501®”, comenta Marina Kadooka, gerente de marketing da Levi’s®.

Em um dos melhores palcos da cidade, o projeto Geração 501® traz na programação diária as apresentações de duas bandas entre as selecionadas pelo Lab Fantasma, na terceira edição do Original’s Studio. Neste ano, o selo paulistano apontou como destaque na nova cena musical os trabalhos de 2DE1, Abstrato+LadoB, Cigana, Danilo Moralles, Danna Lisboa, Desa Pauline, Helen Nzinga e Thiago El Niño.

Pedro Urizzi e Lia Paris

Baptiste Demay

Entre os pockets da nova geração, o projeto recebe convidados e abre o palco para debates, que abordarão temas atuais como as diferentes identidades de gênero, orientação sexual e liberdade de expressão (11/5), direitos igualitários (12/5) e consumo sustentável e o uso dos espaços públicos (18/5).

Para finalizar cada noite, apresentações musicais gratuitas de artistas com discursos poderosos como Linn da Quebrada (11/5), As Bahias e a Cozinha Mineira (Trio Bixa) (12/5) e Francisco el Hombre (18/5). E para comemorar a noite dos 145 anos da Levi’s 501® as atrações são Filipe Catto, Rico Dalasam com Danna Lisboa, Felipe Cordeiro, Fióti com Drik Barbosa e Karol Conká (20/5).

Sobre a Levi’s®

A Levi’s® traduz o estilo americano clássico e despojado. Desde sua invenção por Levi Strauss & Co.,em 1873, o jeans Levi’s® tornou-se a roupa mais reconhecida e imitada no mundo – capturando a imaginação e a fidelidade das pessoas por várias gerações.  Hoje, o portfólio da Levi’s® continua a evoluir através de um pioneirismo persistente e um espírito inovador sem paralelo na indústria de vestuário. A linha líder de jeans e acessórios está disponível em mais de 110 países, permitindo que pessoas do mundo inteiro expressem seu estilo pessoal.

Para mais informações sobre a Levi’s®, seus produtos e lojas.

Confira a programação completa:

12/5 – sábado

20:30 Original’s Studio | Desa (20min)
21:00 Palco Aberto | (40min)
21:40 Original’s Studio |  Helen Nzinga (20min)
22h15/22h30 Studio 501 | Trio Bixa (As Bahias e a Cozinha Mineira) – (50 min)

18/5 – sexta-feira

20:30 Original’s Studio | Cigana (20min)
21:00 Palco Aberto |
21:40 Original’s Studio | Abstrato + Lado B (20min)
22h15/22h30 Studio 501 | Francisco, El Hombre – (50 min)

20/5 – domingo 501 Day

11:00  - 12:00 Dj Luis Franco
12:00 – 13:15 Felipe Cordeiro (75 min)
13:15 – 14:15 Filipe Catto (60 min)
14:15 – 14:30 Dj Luis * Troca de palco, intervalo (15 min)
14:30 – 14:50 Danna Lisboa (20min) * Precisa sair as 16
14:50 – 15:50 Rico Dalassam part.Danna Lisboa  (60 min)
15:50 – 16:30 Fióti convida Drik Barbosa (40 min)
16:30 – 17:30 Show Karol Conka (60 min)
17h30 – 18h – Dj Luis Franco

Serviço Geração 501®

(11, 12, 18 e 20/5)
Entrada gratuita (sujeita à lotação)
Das 19h30 (abertura da casa) às 00h30

501 Day – 20/5 – das 11 às 18 hs
Classificação livre
Capacidade – 170 lugares
Casa de Francisca – Rua Quintino Bocaiúva, 22 – Sé

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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