Boticário convida grafiteiros de diversas regiões do país para o lançamento de Quasar Graffiti
Nove grafiteiros brasileiros, um lançamento simultâneo, 16 obras espalhadas pelo Brasil – este é o cenário que marca a chegada de Quasar Graffiti. A nova fragrância do Boticário traz o contraste e a energia pulsante das manifestações urbanas em um exclusivo Acorde Stencil, que combina notas amadeiradas, especiarias e a explosão do frescor da menta. A fragrância é fresca e versátil, ideal para ser usada no dia-a-dia, em qualquer ocasião.
Para traduzir em cores e traços toda essa potência de acordes do lançamento, o Boticário convocou nove grafiteiros, talentos exponentes do movimento, de diferentes regiões do Brasil: Rafa Mon no Rio de Janeiro, Tito Ferrara em São Paulo, Eder Muniz em Salvador, Teo Armando no Recife, Rimon Guimarães em Curitiba, Camila Siren em Brasília, Almeida Luz em Fortaleza, Thiago Alvim em Belo Horizonte e Kelvin Koubik em Porto Alegre. O desafio: sob o tema “Coragem”, os artistas emprestaram sua arte, usando elementos locais, em obras gigantes que fazem referência ao frasco da fragrância e ficarão expostas por três semanas em lojas da marca.
Para marcar este lançamento, Rafa Mon fará um gravite ao vivo na Praça Nossa Senhora da Paz, em Ipanema. A ação vai ser realizada nesta segunda-feira, dia 17, a partir das 11h30, em frente à loja da Rua Visconde de Pirajá 317.
Mulher, ativista e grafiteira, Rafa Mon, que traz na essência de suas obras formas ligadas à natureza, ressalta a importância da arte de rua. Ao ser questionada sobre a mensagem que quis passar sobre o tema ‘coragem’, Rafa comenta: “Eu quis retratar todo esse universo, que já vem com essa diversidade de cores e força. Tem tudo a ver com o tema. Fiz os pássaros, que representam força com a liberdade. As flores, que vem da força da natureza. Formas orgânicas, que têm relação com a natureza”. Já sobre a importância de uma marca realizar a ação, Rafa diz: “O Boticário fazer uma ação colocando uma arte de rua como algo principal é fundamental. Ajuda a tirar o grafite da marginalidade e coloca como objeto de desejo”.
Campanha
Criada pela Almap, a campanha para TV que lança Quasar Graffiti estreou ontem, 16, no intervalo do Fantástico. Protagonizada por grafiteiros reais, a campanha segue o conceito “Expresse sua coragem” e volta-se ao universo da arte urbana, cujas intervenções exigem coragem de quem as produz, ao mesmo tempo que são elas próprias responsáveis por formar e construir artistas e criadores. O filme da campanha ainda mostra como a expressão por meio do grafite está e esteve presente nos anseios e momentos de coragem de diferentes episódios e contextos marcantes da história. E afirma: “Deixe a coragem criar você”. A produção é da Stink.
O lançamento, com fórmula vegana, chega às lojas, e-commerce e revendedoras a partir do dia 17 de fevereiro.
Locais onde as obras estarão expostas: SP – Aeroporto Congonhas, Aeroporto Guarulhos, Shopping Pátio Paulista, Shopping Villa Lobos, Shopping Morumbi e Shopping Vila Olímpia; RJ – Shopping Leblon, Shopping Rio Sul e a loja da Rua Visconde de Pirajá; Salvador – Shopping Barra; Recife – Shopping Rio Mar; Curitiba – Aeroporto Afonso Pena; Brasília – Parkshop Brasília; Fortaleza – Shopping RioMar Fortaleza; Belo Horizonte – Shopping Pátio Savassi; Porto Alegre – Shopping Iguatemi.
Quasar Graffiti Desodorante Colônia, 100 ml
Preço: R$109,90
Família Olfativa – Fougére Cítrico
Saída: Bergamota, Abacaxi e Menta
Corpo: Cravo, Cardamomo, Gerânio, Muguet, Cachaça Cravinho, Acorde Stencil
Fundo: Sândalo, Âmbar, Musk, Vanilla, Patchouli
Quasar Grafitti Shower Gel, Cabelo e Corpo, 200g
Preço: R$27,90
Boti Recicla
Por meio de seu programa de logística reversa – o maior do país em pontos de coleta – O Boticário recolhe e destina para reciclagem as embalagens pós-consumo. Todas as mais de 3.700 lojas da marca estão preparadas para receber e direcionar esse resíduo para cooperativas homologadas.
Sobre O Boticário
O Boticário é uma empresa brasileira de cosméticos, unidade de negócios do Grupo Boticário. Inaugurada em 1977, em Curitiba (Paraná), a marca tem a maior rede franqueada de cosméticos do país com mais de 3.700 pontos de venda, em 1.750 cidades brasileiras, e mais de 900 franqueados. Presente em 15 países, há mais de 40 anos desenvolve produtos com tecnologia, qualidade e sofisticação – seu portfólio tem mais de 850 itens de perfumaria, maquiagem e cuidados pessoais. Comprometido com a beleza das pessoas e do planeta, O Boticário não realiza testes em animais e investe na melhoria contínua de produtos e processos para torná-los cada vez mais sustentáveis.
Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.
Hey there just wanted to give you a quick heads up. The words in your
article seem to be running off the screen in Opera.
I’m not sure if this is a formatting issue or something to do
with web browser compatibility but I thought I’d post
to let you know. The design look great though!
Hope you get the issue fixed soon. Thanks
Today, I went to the beach with my children. I found a sea shell
and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her
ear and screamed. There was a hermit crab inside and it pinched
her ear. She never wants to go back! LoL I know this is completely off topic but
I had to tell someone!
Great blog you have here.. It’s hard to find excellent writing like yours nowadays.
I honestly appreciate people like you! Take care!!
Thanks very interesting blog!
Do you have a spam problem on this site; I also am a blogger,
and I was wanting to know your situation; many of
us have developed some nice methods and we are looking to swap solutions
with others, be sure to shoot me an e-mail if interested.
My family members all the time say that I am killing my time here at net, except I know I am getting familiarity every day by reading such good posts.
Hi, for all time i used to check webpage posts here in the early hours
in the dawn, because i like to learn more and more.
It’s remarkable to go to see this web site and reading the views of all colleagues regarding this paragraph, while
I am also keen of getting familiarity.
Why users still make use of to read news papers when in this technological world all
is accessible on web?
Hi, I think your blog might be having browser compatibility issues.
When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that,
fantastic blog!
Thank you, I’ve recently been searching for info about this subject
for ages and yours is the best I’ve discovered so far.
But, what in regards to the bottom line? Are you positive
about the source?
I was recommended this website through my cousin. I’m no longer positive
whether this post is written by means of him as nobody else understand such certain approximately my trouble.
You are incredible! Thanks!
Just want to say your article is as surprising.
The clarity in your publish is simply excellent and that i could assume you’re a professional in this subject.
Well along with your permission allow me to snatch your RSS
feed to keep updated with approaching post. Thank you
1,000,000 and please continue the enjoyable work.
I blog frequently and I genuinely appreciate your content.
The article has truly peaked my interest. I’m going to book mark your website and
keep checking for new information about once per week. I opted in for your RSS feed as well.
Thank you, I have recently been searching for info approximately
this topic for a long time and yours is the best I have
discovered till now. However, what in regards to the conclusion? Are you positive about the source?
I really like your blog.. very nice colors & theme.
Did you make this website yourself or did you hire someone to do
it for you? Plz respond as I’m looking to construct my own blog and
would like to know where u got this from. thank you
Wow that was unusual. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Anyhow, just wanted
to say great blog!
Hey there! Would you mind if I share your blog with my facebook group?
There’s a lot of people that I think would really enjoy
your content. Please let me know. Many thanks
Howdy just wanted to give you a quick heads up. The words in your
article seem to be running off the screen in Chrome. I’m not sure if this
is a format issue or something to do with web browser compatibility but I thought I’d post to let you know.
The style and design look great though! Hope you get
the issue solved soon. Cheers
Hello, just wanted to mention, I loved this post.
It was helpful. Keep on posting!
Asking questions are actually pleasant thing if you are not
understanding something fully, except this paragraph presents pleasant understanding even.
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you!
By the way, how could we communicate?
Have you ever thought about publishing an e-book or guest authoring on other websites?
I have a blog centered on the same topics you discuss and would love to have you share some stories/information. I know my visitors would enjoy your
work. If you’re even remotely interested, feel free
to shoot me an e-mail.
I have been surfing online greater than 3 hours today, yet I by no
means discovered any fascinating article like yours.
It is lovely price enough for me. In my opinion, if all website owners and bloggers made excellent content as you did, the web will probably be much more helpful than ever
before.
I’m amazed, I have to admit. Rarely do I come across a blog that’s both educative and amusing, and without a doubt, you’ve hit the nail on the head.
The problem is something not enough people are speaking intelligently about.
I’m very happy that I found this in my hunt for something relating to this.
Wow! After all I got a weblog from where I be capable of actually take valuable data concerning
my study and knowledge.
Normally I do not read article on blogs, but I wish to say that this write-up very compelled me to try and do so!
Your writing taste has been amazed me. Thanks, very nice post.
Hiya! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly? My website looks weird when browsing from my apple
iphone. I’m trying to find a template or plugin that might be able to
resolve this problem. If you have any recommendations, please share.
Thanks!
Stop by my blog coupon
It’s a pity you don’t have a donate button! I’d definitely donate to this fantastic blog!
I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account.
I look forward to fresh updates and will share
this website with my Facebook group. Chat soon!
Greetings from Florida! I’m bored to tears at work so I decided to browse your site
on my iphone during lunch break. I love the information you provide here and can’t wait
to take a look when I get home. I’m amazed at how fast your blog loaded on my
cell phone .. I’m not even using WIFI, just 3G ..
Anyhow, awesome site!
Hi there terrific blog! Does running a blog
such as this take a great deal of work? I have absolutely no expertise
in programming however I was hoping to start my own blog in the near future.
Anyways, if you have any ideas or techniques for new blog owners please share.
I understand this is off topic nevertheless I simply wanted to ask.
Thank you!
What’s up, I log on to your blogs like every week. Your humoristic style is witty, keep it up!
We are a group of volunteers and starting a new scheme in our community.
Your web site provided us with valuable information to work on. You’ve
done a formidable job and our whole community will
be grateful to you.
If some one needs expert view concerning running
a blog afterward i recommend him/her to pay a quick visit this blog, Keep up the fastidious work.
Have a look at my blog post :: special
I like what you guys are up too. This sort of clever
work and exposure! Keep up the excellent works guys I’ve incorporated you guys to blogroll.
Also visit my web page 2022
whoah this blog is excellent i really like reading your posts.
Stay up the great work! You know, a lot of individuals
are looking around for this info, you could help them greatly.
Hey there would you mind letting me know which hosting
company you’re utilizing? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most.
Can you suggest a good hosting provider at a fair price? Thanks a lot,
I appreciate it!
I know this site presents quality depending posts and additional information, is
there any other site which provides these stuff in quality?
Thanks for finally talking about > Boticário convida grafiteiros de diversas regiões do país para o
lançamento de Quasar Graffiti – Moda Masculina por Fábio Monnerat tracfone special coupon 2022
awnfejobf lbrww yqljylw tuyi oeqeuhbtswrdcrx
Hello there! This post couldn’t be written much better!
Looking at this post reminds me of my previous roommate!
He always kept preaching about this. I will send this article to him.
Pretty sure he will have a good read. Thank you for sharing!
I regard something truly special in this website .
Heya excellent website! Does running a blog similar to this take a massive amount work?
I have very little knowledge of programming but I was hoping to start my own blog in the
near future. Anyhow, if you have any recommendations
or techniques for new blog owners please share. I understand this is off topic but I simply had to ask.
Thanks a lot!
Really informative looking onward to returning. ciclofosfamida sans prescription en Suisse
Would love to incessantly get updated great website! .
What i do not realize is actually how you’re not actually a lot more neatly-preferred than you may be now. You’re very intelligent. You understand thus considerably in the case of this topic, produced me individually imagine it from a lot of numerous angles. Its like women and men aren’t fascinated until it’s something to do with Woman gaga! Your own stuffs excellent. Always take care of it up!
I think other site proprietors should take this website as an model, very clean and great user friendly style and design, let alone the content. You are an expert in this topic!
I am sure this piece of writing has touched all the internet
people, its really really good article on building up new blog.
magnificent issues altogether, you simply received a new reader. What might you suggest in regards to your post that you made some days ago? Any positive?
With almost everything that seems to be building within this particular subject material, your perspectives happen to be somewhat exciting. Even so, I appologize, because I do not give credence to your entire suggestion, all be it refreshing none the less. It seems to us that your commentary are actually not completely justified and in simple fact you are generally your self not even fully certain of the point. In any event I did take pleasure in reading it.