La Roche-Posay entra no cenário esportivo em 2024 e anuncia parceria com o tenista italiano Jannik Sinner
O esportista, conhecido como o maior nome do tênis italiano, conquistou neste domingo, pela primeira vez o título do Masters 1000 de Miami, nos EUA
A La Roche Posay, marca número 1 recomendada por dermatologistas em todo o mundo, que conta com uma forte atuação no segmento de proteção solar com a gama Anthelios, sendo a única no país que conta com proteção contra os raios UVA ultralongos, anunciou recentemente a parceria com o italiano Jannik Sinner, chegando ao cenário do esporte -especialmente naqueles praticados em ao ar livre. O tenista que já é sensação do tênis, se tornou o mais novo campeão do Miami Open.
De acordo com o diretor da marca La Roche-Posay, José Cuervo, a parceria foi idealizada como estratégia para quebrar velhas crenças relacionadas à proteção solar, ressaltando a importância desse cuidado todos os dias, inclusive durante a prática de esportes e atividades físicas ao ar livre. “O esporte é um cenário que apresenta uma forte sinergia com a marca, já que somos pioneiros em tecnologias de proteção solar. E, através dessa parceria, queremos dizer ao público que até mesmo os maiores campeões precisam proteger a pele todos os dias”, afirma.
Jannik Sinner é um tenista italiano, considerado o melhor da atualidade, após conquistar o seu terceiro título em 2024, o Masters de Miami, no último domingo (31). Embora seja conhecido no tênis, Jannik já praticou esportes como esqui e futebol, mas acabou se apaixonando pelas quadras e seguindo a carreira de tenista aos 13 anos. Ele alcançou o impressionante ranking mundial de número 2 em simples pela Associação de tenistas Profissionais (ATP), tornando-se o tenista italiano mais bem classificado na história.
Fotoproteção é questão de saúde pública
Com a parceria da La Roche Posay, a marca número 1 em recomendação por dermatologistas em todo o mundo, pretende estar cada vez mais presente nos debates sobre saúde pública e a importância indispensável dos filtros solares.
Cerca de 79% das pessoas acreditam que a exposição ao sol pode causar problemas de saúde na pele, no entanto, apenas 23% usam proteção solar diariamente. A fotoproteção, embora seja uma questão importante, ainda não é uma prática diária.
A La Roche-Posay continua sua missão de informar o público sobre os perigos da radiação UV, desenvolver protetores solares inovadores de amplo espectro adequados para todos os tons de pele, tipos, idades e mostrar como a fotoproteção pode ser facilmente incluída em suas rotinas diárias.
Através da sua atenção e preocupação com cuidados da pele, a marca lançou em 2022 sua maior revolução em proteção UV em 30 anos, moldando o futuro da categoria de proteção solar: ANTHELIOS UVMUNE 400, com a exclusiva tecnologia de filtro da L’Oréal: Mexoryl 400.
Após 10 anos de pesquisa inovadora, é o único filtro UV que protege contra os raios UV mais insidiosos. O Mexoryl 400 oferece proteção máxima para todos os tipos de pele e fototipos na mesma textura invisível, ultraleve e sensorial que os consumidores de todo o mundo esperam da La Roche-Posay.
Sobre La Roche-Posay
Recomendada no mundo inteiro por mais de 25 mil profissionais, La Roche-Posay transforma vidas através de um portfólio de produtos dermatológicos com formulações inovadoras. A expertise dos Laboratórios de La Roche-Posay comprova cientificamente a segurança e eficácia de seus produtos, desenvolvidos sob uma carta de formulação rigorosa e com ingredientes altamente concentrados, para atender às necessidades de todos os tipos de pele, inclusive das mais sensíveis. Hoje, a marca disponibiliza ao mercado brasileiro mais de 15 linhas de produtos, voltados para cuidados da pele do rosto e corpo, anti-idade, fotoprotetores e cabelo, também desenvolvendo sua atuação tecnológica através de aplicativos e serviços digitais para oferecer ainda mais qualidade de vida, suporte emocional e democratização do acesso à informação e à saúde.
Sobre o Grupo L’Oréal no Brasil
A L’Oréal se dedica à beleza há mais de 100 anos. Com seu portfólio internacional único de 37 marcas diversas e complementares, o Grupo gerou vendas no valor de 38.36 bilhões de euros em 2022 e conta com 87.400 colaboradores em todo o mundo. Como líder mundial em beleza, a empresa está presente em todas as redes de distribuição: mercados, lojas de departamento, farmácias e drogarias, cabeleireiros, varejo de viagens, varejo de marca e e-commerce. Pesquisa & Inovação, e uma equipe de pesquisa dedicada de 4.000 pessoas, estão no centro da estratégia da L’Oréal, trabalhando para atender as aspirações de beleza em todo o mundo. Reforçando seu compromisso de sustentabilidade, a L’Oréal anunciou o programa L’Oréal Para o Futuro e estabeleceu metas ambiciosas de desenvolvimento sustentável em todo o Grupo para 2030, visando capacitar seu ecossistema para uma sociedade mais inclusiva e sustentável.
No Brasil, quarto maior mercado de beleza do mundo, a companhia completou 60 anos em 2019 e é uma das líderes entre as empresas de beleza, com um portfólio de 21 marcas no país, como L’Oréal Paris, Maybelline, Garnier, Niely, Colorama, Kérastase, L’Oréal Professionnel, RedKen, La Roche-Posay, Vichy, SkinCeuticals, CeraVe, Lancôme, Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Cacharel, Prada, Azzaro, Mugler e Aesop.
Para saber mais sobre o La Roche-Posay entra no cenário esportivo em 2024, moda e beleza masculina, segue o nosso editor no instagram @fabiomonnerat
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