Joe Freshgoods x New Balance 1000
A colaboração entre Joe Freshgoods x New Balance 1000 é uma homenagem à estética e à cultura dos anos 2000 Combinando elementos de nostalgia e futurismo, o novo modelo reinventa o estilo Y2K
Seguindo a tendência da volta à nostalgia, a mais nova edição da collab da New Balance com Joe Freshgoods resgata o modelo 1000, um retrô-running lançado originalmente em 1999. Em 2024, o tênis, que chega ao mercado brasileiro em 26 de abril, ganha adaptações e traz um design inovador, combinando toques de luxo, futurismo e streetwear inspirados diretamente na virada do milênio, época que redefiniu por completo o cenário da moda.
Joe Freshgoods x New Balance 1000
O novo NB 1000 apresenta uma combinação de sobreposições de couro e subcamadas de malha aberta no cabedal, trazendo não apenas um visual arrojado, mas também respirabilidade e conforto durante o uso. Além disso, a entressola combina poliuretano e tecnologia ABZORB, oferecendo amortecimento para suporte e estabilidade durante todas as atividades do dia a dia.
“Os sneakers traduzem a habilidade e o espírito inovador do final dos anos 90, combinando performance com streetwear de uma forma à frente de seu tempo. As sugestões de design foram cuidadosamente selecionadas para evocar nostalgia ao mesmo tempo em que abraçam o futuro, uma ponte entre dois milênios”, diz Joe Robinson, fundador e diretor criativo da Joe Freshgoods.
O novo modelo faz parte da coleção When Things Were Pure, trazendo o sentimento de nostalgia da vida dos anos 2000. Alguns detalhes mostram isso, como os gráficos de chamas na língua e um distintivo inspirado na web 1.0, em minúsculas ‘jfg’, no calcanhar, oferecendo toques sutis e inconfundivelmente Y2K. Ainda, os logotipos bordados com ‘1000′ e ‘JFG’ dão um toque final no visual icônico.
Para um visual elegante e robusto, o Joe Freshgoods x New Balance 1000 está disponível na colorway Black Ice, que combina o preto com sobreposições de couro em bronze.
O Joe Freshgoods x New Balance 1000 estará à venda a partir do dia 26 de abril, no e-commerce, nas lojas físicas da New Balance e também em lojas especializadas pelo preço sugerido de R＄ 1.299,99.
Sobre a New Balance
Independentes desde 1906, empoderamos as pessoas por meio do esporte e da busca pela perfeição na produção, para proporcionar mudanças positivas nas comunidades ao redor do planeta. Temos a missão de exercer uma liderança responsável no mundo, com a finalidade de construir uma marca que os atletas tenham orgulho em vestir, colaboradores tenham orgulho em desenvolver, e comunidades tenham orgulho em sediar.
Sobre Joe Robinson
Joe Robinson é o fundador e diretor criativo da marca de lifestyle Joe Freshgoods, com sede em Chicago. Ele utiliza uma mistura única de referências narrativas, históricas e culturais, que lhe permitem criar conexões autênticas com amantes do streetwear em todo o mundo. Proprietário da empresa de varejo e recursos Every Now and Then e co-proprietário do renomado centro criativo de Chicago Fat Tiger Works, a abordagem única de Robinson levou a parcerias com marcas em todo o mundo. Ávido defensor da educação artística, a sua verdadeira missão é contar histórias através das suas coleções.
Fique ligado em tudo sobre a New Balance no site oficial.
Para saber mais sobre Joe Freshgoods x New Balance 1000, moda e beleza masculina, segue o nosso editor no instagram @fabiomonnerat
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