A Vans foca em conforto com o lançamento da tecnologia ComfyCush
O Vans ERA com ComfyCush faz você se sentir andando nas nuvens
A Vans, a marca original de action sports, orgulhosamente apresenta o lançamento de ComfyCush: a última inovação da marca que transforma um dos mais icônicos e clássicos modelos da Vans, o Era, na mais recente plataforma de tecnologia de conforto.
“O ComfyCush Era exemplifica como a Vans está se adaptando para acompanhar as necessidades dos nossos consumidores”, diz Nathanial Iott, diretor senior de design de tênis na Vans. “Com o conforto como objetivo, o ComyCush Era utiliza uma construção única em uma peça, incluindo a língua unida à palmilha para melhor fit e encaixe, suporte adicional para o arco do pé e construção co-moldada de espuma com borracha natural para criar a combinação perfeita de amortecimento e grip para o conforto ampliado.”
Ao aproveitar os mais de 50 anos de herança e experiência em design, empregando um profundo feedback crítico dos consumidores, o ComfyCush Era perfeitamente une o estilo clássico com as modernas tecnologias de conforto sem um sacrificar o outro.
“Às vezes, a oportunidade de desenvolver algo novo pode levar para atualizações dramáticas, mas a melhor coisa sobre o ComfyCush Era é que nasce um clássico de verdade”, adiciona Matthew Pino, gerente de produto global da Vans. “Olhando de longe, ninguém vai questionar se é um tênis diferente da nossa amada versão Classic. Isso não é somente importante para nossos consumidores leais, mas nos dá a chance de apresentar nossas inovações em design para os novos consumidores.”
A primeira versão do Era foi lançada em 1976, após as lendas do skate Tony Alva e Stacy Peralta pedirem para a Vans mais funcionalidades nos tênis, pensando no skate. Décadas depois, a Vans continua ouvindo as comunidades criativas para lançar o ComfyCush Era ao passo que consumidores começaram a pedir por mais conforto, sem perder a essência e o icônico estilo do tênis.
Para celebrar o lançamento do ComfyCush Era e a apresentação da tecnologia ComfyCush, a Vans realizou eventos imersivos batizados de “ComfyCush High School” em NY, Londres e Shanghai.
O ComfyCush Era e a família de produtos com a tecnologia ComfyCush estarão disponíveis em revendedores autorizados, nas Vans Stores e também em vans.com.br/ComfyCush a partir de 10 de Abril.
Sobre a Marca
A Vans®, parte da VF Corporation (NYSE: VFC), é a marca original tênis, vestuário e acessórios para action sports. As coleções autênticas são vendidas em 84 países através de uma rede de subsidiárias, distribuidoras e lojas parcerias. A marca possui mais de 2.000 lojas ao redor do planeta, incluindo lojas próprias, franquias e portas parceiras. A marca promove a expressão criativa na cultura jovem com os action sports, arte, música e cultura de rua além de entregar plataformas progressistas como o Vans Park Series, Triple Crown of Surfing®, Pool Party, Custom Culture e o hub cultural e espaço para a música internacional House of Vans.
Quer ficar por dentro de todas as tendências do mundo da moda? É fácil! Siga nosso editor Fábio Monnerat no Instagram
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