Uber Shoes

ADAPT BB o primeiro smartshoe da Nike

O termo “smart” está invadindo o nosso dia a dia, a inteligência artificial vem sendo incorporadas em coisas quase inimagináveis há poucos anos – relógios, TVs, celulares…

Agora foi a vez da Nike de lançar seu “smartshoes”, o ADAPT BB, o tênis de basquete mais tecnológico já apresentado pela marca do Swoosh e, muito provavelmente, por qualquer outra marca.

Completamente livre de cadarços, o ADAPT BB estreia em cano baixo e uma colorway sóbria, onde apenas o preto, branco e azul dão o tom. Minimal e cool. Além dessas cores, o efeito refletivo também faz parte do modelo e é ele quem forma o Swoosh e alguns outros detalhes laterais.

O FLYKNIT é o principal material usado no cabedal, em uma trama que promete responder da melhor forma possível aos inúmeros e constantes ajustes que serão feitos durante o uso do ADAPT BB.

Assim como no HYPERADAPT 1.0, botões presentes no tênis são responsáveis pela configuração do sistema, mas é no aplicativo para smartfones que todo o potencial do ADAPT BB é desbloqueado, possibilitando que sejam programados vários tipos de pressão para diferentes momentos do jogo e da vida.

Assim como no HYPERADAPT 1.0, botões presentes no tênis são responsáveis pela configuração do sistema, mas é no aplicativo para smartfones que todo o potencial do ADAPT BB é desbloqueado, possibilitando que sejam programados vários tipos de pressão para diferentes momentos do jogo e da vida.

Logo após a apresentação oficial do ADAPT BB, a NIKE EUA disponibilizou alguns pares em sistema de pré-venda, que devem ser enviados já na primeira quinzena do mês de fevereiro.

O preço é outro atrativo: 350 dólares (preço baixo para tanta tecnologia).

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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