L’Oréal Paris faz desfile aberto ao público às margens do rio Sena
Le Défilé L'Oréal Paris: Recorde no primeiro desfile de beleza e moda em Paris
Uma enorme audiência assistiu ao Le Défilé L’Oréal Paris ontem nas margens do rio Sena, um espetáculo que celebrou a beleza e a moda, onde os porta-vozes e os modelos de diferentes origens pareciam andar sobre a água.
Criado para apresentar a moda e a beleza a uma audiência ainda maior a partir do centro da capital francesa, Le Défilé L’Oréal Paris também foi emitido em direto para 30 países.
Ao revelar a nova estação L’Oréal Paris de beleza para todas as idades e origens, a Makeup Artist Global Val Garland e o Hair Artist Global Stéphane Lancien da L’Oréal Paris orientaram a equipa de beleza na criação de 70 looks de penteados e maquilhagem.
Os 12 parceiros estilistas, entre Balmain, Poiret, Jacquemus, Isabel Marant, Elie Saab e muitos mais, apresentaram peças de coleções já disponíveis nas lojas, cada uma inspirada por la Parisienne, com joias exibidas numa parceria exclusiva com a conhecida maison Chopard.
LE DÉFILÉ L’ORÉAL PARIS: UM ESPETÁCULO NO RIO PARA O MUNDO
A direção da produção uniu muitos porta-vozes internacionais da L’Oréal Paris com figuras icónicas do mundo da moda para celebrar as mulheres e a beleza em toda a sua diversidade.
Com uma passarela de 60 metros personalizada para flutuar sobre a água, o tráfego ao longo do Sena foi parado, o tempo do espetáculo. Ocorreu uma paragem temporária no coração simbólico de Paris para celebrar a criatividade da moda e da beleza que prolifera na cidade.
LE DÉFILÉ L’ORÉAL PARIS: PARCEIROS
Ami, Atlein, Balmain, Elie Saab, Esteban Cortazar, Giambattista Valli, Isabel Marant, Jacquemus, Miu Miu, Off White, Pierre Hardy, Poiret, Sonia Rykiel e Chopard.
Porta-vozes que participaram no espetáculo: Bianca Balti, Thylane Blondeau, Marie Bochet, Maria Borges, Cheryl, Elle Fanning, Luma Grothe, Davika Hoorne, Liya Kebede, Aja Naomi King, Doutzen Kroes, Eva Longoria, Judit Masco, Andie McDowell, Soo Joo Park, Duckie Thot, Nikolaj Coster Waldau e Ming Xi.
A Produção também era composta por figuras icónicas do mundo da moda:
Samile Bermannelli, Anastasia Ivanova, Barbara Valente, Dilone, Louise Pederson, Georgia Fowler, Olamide Ogundele, Yvonne Simone, Cindy Bruna. Teddy Quinlivan, May Andersen, Tasha Tilberg, Chiharu Okunugi, Noemie Lenoir, Georgina Grenville. Abby Champion, Rozanne Verduin, Karly Loyce, Winnie Harlow, Laurijn Bijnen, Jana Julius, Yasmin Le Bon, Birgit Kos. Ophelie Guillermand, Josephine Le Tutour, Julia Banas, Melodie Vaxelaire, Alpha Dia, Xu Meen, Max Fieschi, Emmanuel Yebe
LE DÉFILÉ L’ORÉAL PARIS: CONVIDADOS VIP
Leila Bekhti, Olivier Rousteing, Esteban Cortazar, Antonin Tron, Elsa Zylbertstain, Marie-Ange Casta, Elie Saab Junior, Eddy de Pretto, Louise Follain, José Antonio Baston, Inès Rau. Francisco Lachowski, Toni Garrn, Cameron Dallas, Loic Prigent, Mademoiselle Agnès, Sir John, Ashley Benson, Kiara Ortega, Andy Koh, Ziwei Wang, Yamy Guo, Xenia Adonts, Dasha Klyukina. Assavanines Samatchaya, Victoria Magrath, Caroline Receveur, Fauve Hautot, Olivia Ruiz, Doina Ciobanu, Sabrina Ouazani
#LOREALPFW
@lorealmakeup @lorealhair @lorealskin
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