Aramis lança collab sustentável com TENCEL™ e Textil Carmem
As peças, produzidas com fibras certificadas como compostáveis e biodegradáveis, carregam um legado de inovação e sustentabilidade em seu desenvolvimento
A Aramis, marca nº 1 de lifestyle dos homens, apresenta sua segunda collab Aramis x TENCEL™ x Textil Carmem. Com peças que reúnem tecnologia e funcionalidade, a parceria entre as empresas surge com o propósito de oferecer a moda do futuro no presente, além de fazer parte do projeto de consistência e evolução da Aramis, que busca potencializar o impacto positivo de suas ações.
“Há 28 anos no mercado de moda masculina, vivenciamos e participamos efetivamente de inúmeras fases do setor. Sempre guiados pelo ímpeto de inovação e pioneirismo, acreditamos em um futuro mais sustentável e responsável socialmente para a moda em geral. Sabemos que temos um longo caminho pela frente, mas este cenário não será possível sem ações no presente e é por isso que parcerias como essa são tão valiosas. Junto de marcas com propósitos tão incríveis, desenvolvemos a collab Aramis x TENCEL™ x Textil Carmem, que chega para trazer inovação, estilo e sustentabilidade na mesma medida”, comenta Richard Stad, CEO da Aramis.
TENCEL™, a marca de fibra têxtil do Grupo Lenzing da Áustria, está no mercado há mais de 30 anos. O Grupo tem como objetivo proteger recursos para gerações futuras com o uso de energia renovável e via recuperação de componentes remanescentes, como co-produtos, tornando toda a cadeia ecologicamente responsável e fortalecendo cada vez mais o crescimento de práticas sustentáveis que agridem menos o meio-ambiente.
“Estamos muito felizes em colaborar, mais uma vez, com o desenvolvimento de uma coleção sustentável da Aramis, que é referência em moda masculina no Brasil. Projetos como este realmente nos deixam bem satisfeitos, pois conseguimos com que um número maior de pessoas tenha a oportunidade de adquirir uma peça de qualidade, onde o ciclo de sustentabilidade na produção é 360.
Aramis x TENCEL™ x Textil Carmem
Nossas fibras celulósicas são produzidas a partir de madeira de fonte responsável e de origens controladas ou certificadas que atendem aos padrões FSC® ou PEFC, além de serem biodegradáveis e compostáveis”, diz Juliana Jabour, Gerente de Desenvolvimento de Negócios na América do Sul do Grupo Lenzing. “É fundamental ressaltar que a sustentabilidade é uma jornada constante e a Textil Carmen também foi importantíssima nesse processo, pois nos proporciona fios de extrema qualidade. Projetos como este criam uma sinergia poderosa, possibilitam mudanças positivas na indústria da moda e inspiram outras empresas a trilharem o mesmo caminho”, completa.
Desde 2021, a Aramis segue em um processo evolutivo no âmbito da sustentabilidade e responsabilidade social. Neste ano, além do lançamento da collab, a Aramis deu um importante passo diante da indústria e tornou-se signatária do Pacto Global da ONU, a maior iniciativa voluntária de sustentabilidade corporativa do mundo. O movimento reforça o compromisso da empresa com o Objetivo de Desenvolvimento Sustentável 12, que preza por padrões de produção e de consumo sustentáveis.
Com blazers e calças com modelagens atemporais e cortes contemporâneos, a collab Aramis x TENCEL™ x Textil Carmem está disponível nas lojas físicas, aplicativo e e-commerce da marca.
Sobre a Aramis
Presente no mercado de moda masculina há 28 anos, a Aramis promove uma moda casual sofisticada premium repleta de autenticidade e inovação. Com foco em proporcionar uma experiência única para os seus clientes, com atendimento humanizado e personalizado, a marca oferece múltiplas possibilidades em um só lugar, entendendo a moda como uma forma potente e sempre presente de expressão. Liderada por Richard Stad, a Aramis está presente em todo o Brasil com mais de 100 lojas, entre próprias e franquias, além de outlets e mais de 1060 multimarcas pelo país.
Sobre a Aramis Inc
Impulsionando pessoas e transformando histórias, a Aramis Inc, house of brands que contempla as marcas Aramis e Urban Performance, é pioneira na antecipação das principais tendências de moda para seus consumidores, além de prezar por processos tecnológicos que exploram todas as vertentes da moda masculina. Com marcas criativas e versáteis em seu portfólio, a Aramis Inc chega com objetivo de se consolidar como o destino nº1 de lifestyle dos homens, construindo relações e conexões que geram valor para clientes e parceiros.
Presente em todo o território nacional, a house of brands já conta com mais de 100 lojas Aramis e 3 lojas da Urban Performance, além de seus canais de venda digitais. Com uma governança inovadora e ampliando suas narrativas, a Aramis Inc possui mais de 800 colaboradores diretos e 1200 indiretos, guiados pela essência de oferecer uma moda masculina com opções para todos os estilos, comportamentos e ocasiões.
Sobre TENCEL™
TENCEL™ é a marca principal do Grupo Lenzing, que oferece fibras para produtos têxteis especiais. Desde 1992, a marca TENCEL™ tem impulsionado a evolução das soluções de fibra para o segmento têxtil nas áreas de vestuário, casa e decoração, por meio de inovações pioneiras no setor e processos de produção ambientalmente responsáveis. As marcas de produtos sob TENCEL™ incluem TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe e TENCEL™ Footwear (para calçados).
Com origem botânica e qualidade biodegradável, as fibras Modal e Lyocell da marca TENCEL™ também são suaves para a pele com maciez duradoura, cores vibrantes e recursos de retenção de cor. As fibras TENCEL™ Lyocell são versáteis e podem ser combinadas com uma ampla variedade de fibras têxteis para melhorar a estética e a funcionalidade dos tecidos. Através do gerenciamento de umidade, as fibras TENCEL™ Lyocell também podem absorver a umidade com eficiência. Oferecendo infinitas possibilidades de design, as fibras TENCEL™ Modal podem ser misturadas com outras fibras e processadas usando máquinas convencionais, melhorando significativamente a maciez e o conforto dos tecidos.
As fibras e filamentos usados sob a marca TENCEL™ são derivados de fontes certificadas e controladas seguindo as diretrizes rigorosas da Política de Madeira e Celulose da Lenzing. Essas matérias-primas são produzidas através de processos ambientalmente responsáveis e são compostáveis e biodegradáveis, portanto, podem reverter totalmente para a natureza. Elas são designadas pelo Programa BioPreferred® do USDA (Departamento de Agricultura dos EUA). TENCEL™ Luxe é registrado pela The Vegan Society.
Sobre Textil Carmen
Criada em 1988 pelo patriarca João Moises, a Têxtil Carmem é uma indústria fabricante de fios têxteis para malharia, tecelagem e decoração, tendo como compromisso a qualidade e agilidade no atendimento dos seus clientes. Localizada na cidade de Itapira (SP), a empresa é referência no mercado de fiação por desenvolver, criar e transformar materiais têxteis em produtos inovadores de qualidade, visando atender o mercado têxtil e proporcionar as melhores soluções. São produzidas anualmente mais de 3.500 (Três mil e Quinhentas) toneladas de fios, que geram mais de 170 (Cento e Setenta) empregos diretos.
Para saber mais sobre Aramis lança collab sustentável, moda e beleza masculina, segue o nosso editor no instagram @fabiomonnerat
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