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ASICS lança o GEL-QUANTUM™ 180 VII

Com sistema Scutoid GEL™, modelo chega ao mercado para os usuários que buscam um amortecimento mais elevado em atividades cotidianas

ASICS lança o GEL-QUANTUM™ 180 VII. Conforto, design, tecnologia e inovação. Estas são algumas das características do GEL-QUANTUM™ 180 VII, mais uma novidade da ASICS em sua linha sportstyle. A sétima versão deste modelo da marca chega ao mercado nesta segunda-feira (dia 01) com o objetivo de proporcionar um nível mais avançado de amortecimento aos pés de seus usuários em atividades diversas do dia a dia.


Para chegar ao produto final, a ASICS desenvolveu pesquisas em seu Instituto de Ciências do Esporte, no Japão. Neste centro, a marca realizou estudos que levaram à criação da nova entressola do GEL-QUANTUM™ 180 VII, com a tecnologia Scutoid GEL™.

GEL-QUANTUM™ 180 VII

Este sistema de amortecimento, construído em um formato 3D, foi elaborado para elevar a absorção de impacto em diversas situações cotidianas, como subir e descer escadas, explorar a cidade com calçadas irregulares em um passeio, ou ficar em pé durante um longo período, como em uma fila, por exemplo.

Os benefícios gerados pelo Scutoid GEL™ são reforçados pela adição de uma camada da tecnologia FLYTEFOAM™, feita com uma mescla de microfibras de celulose e espuma de EVA. Desta forma, além de aumentar a sensação de conforto nos pés, o FLYTEFOAM™ também gera a percepção de leveza, já que, por conta da combinação de seus materiais, o GEL-QUANTUM™ 180 VII tem um peso menor em comparação ao seu modelo anterior.

Já na parte superior do tênis, o foco da ASICS foi o aprimoramento do design e do ajuste ao calçado. O cabedal foi desenhado com linhas suaves e construído em jacquard mesh com menos camadas envolvidas. Esta combinação, além de gerar mais ventilação e adaptação aos pés, também dá ao GEL-QUANTUM™ 180 VII um visual moderno.

A construção deste novo modelo da ASICS teve como inspiração o conceito de “fluxo acelerado”, que culminou no resultado final deste lançamento.
O novo GEL-QUANTUM™ 180 VII estará disponível na loja ASICS Oscar Freire e no e-commerce, pelo preço sugerido de R$ 799,00.

Sobre a ASICS

Kihachiro Onitsuka fundou a ASICS em 1949 para realizar seu desejo de cuidar e fortalecer a juventude do Japão através do esporte e assim, contribuir para o desenvolvimento da sociedade. A ASICS defende e acredita na filosofia fundadora de “Anima Sana In Corpore Sano (mente sã em corpo são)”.

Este propósito de marca representa o desejo de que pessoas de todo o mundo vivam vidas saudáveis e felizes, tanto no corpo quanto na mente, além da atenção constante em desenvolver esforços que visam preservar um ambiente sustentável.

No campo da sustentabilidade, o uso de materiais reciclados e de baixa emissão de CO², bem como de fontes de energia renovável, ajudam na meta da ASICS de reduzir a emissão de CO² para 63% em todas as operações diretas e da cadeia de suprimentos até 2030.

Entre as iniciativas ambientais globais com as quais a empresa se comprometeu estão a RE 100, que prevê o uso exclusivo de energia renovável em suas atividades, e o The Fashion Pact, que visa mitigar a mudança climática, restaurar a biodiversidade e proteger os oceanos.

A ASICS também está permitindo que atletas em todo o mundo vejam, pela primeira vez, o impacto do movimento em suas próprias mentes. Usando uma combinação de tecnologia de escaneamento facial e coleta de dados de autorrelato, as pessoas serão capazes de capturar o impacto do esporte em 10 métricas emocionais e cognitivas – incluindo confiança, positividade, calma e foco – para ver como diferentes esportes impactam como pensam e sentem. A plataforma, chamada Mind Uplifter™, já está disponível neste site.

Buscando sempre incentivar o esporte como ferramenta transformadora do corpo e da mente, a ASICS oferece tecnologia inteligente para contribuir com a construção de uma sociedade na qual as pessoas estejam mais envolvidas com o esporte, um elemento importante para longevidade, saúde, atravessar as fronteiras nacionais, culturais e unir o mundo. Para mais informações, acesse o site oficial da ASICS.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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