Back to basic – as camisetas criadas no século XX viraram uniforme de executivos de sucesso
O uso da tecnologia na moda permitiu uma modernização na criação de novos modelos básicos
Os pioneiros e influenciadores para essa mudança foram Mark Zuckerberg e Steve Jobs, fundadores do Facebook e da Apple, respectivamente. Zuckerberg, por exemplo, não tem medo de repetir o visual e aposta sempre no básico. Outro fator que contribui para a criação deste novo visual corporativo é a postura que a maioria das empresas tem adotado de dresscode flexível, o que permite que os funcionários se vistam da maneira que se sintam mais confortáveis.
Seguindo essa tendência, algumas empresas do ramo da moda têm investido em tecnologia para atender este novo e potente mercado. A Oficina, fashiontech de roupas masculinas, por exemplo, utiliza um algoritmo para produzir suas camisetas. Tendo como base os dados de mais de 10.000 clientes extraídos a partir de serviços sob medida, a tecnologia consegue criar peças com caimento perfeitamente adequado ao biotipo da maioria dos homens brasileiros. Além disso, as camisetas da Oficina são feitas com algodão pima do norte do Peru, conhecido como o melhor algodão do mundo.
Os números de venda da peça mostram que a tecnologia tem agradado os clientes. Só em 2019, foram vendidas pela Oficina mais de 26 mil camisetas básicas (a maioria na cor preta). Neste ano, a empresa quer aumentar as vendas da peça em 75%. O co-fundador da marca, Felipe Siqueira, explica que grande parte do público é formada por jovens empresários e empreendedores. “Conhecemos o nosso público e sabemos que nossa linha de peças básicas facilita a vida dos homens em busca do casual moderno”, completa Siqueira.
Sobre a Oficina
Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.
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