BAD BOY, LANÇAMENTO DE CAROLINA HERRERA
BAD BOY, UM AROMA SOFISTICADO PARA OS HOMENS REBELDES QUE CELEBRAM A NOVA MASCULINIDADE
Carolina Herrera lança um perfume masculino inovador e explosivo: Bad Boy.
Uma fragrância poderosa e sofisticada para homens singulares e irreverentes que se atrevem a abraçar todas as facetas da masculinidade contemporânea.
Bad Boy celebra a nova masculinidade: multifacetada e surpreendente. Homens são pura dualidade: fortes e sensíveis; poderosos e empáticos; heroicos e vulneráveis. Bad Boy é uma homenagem aos homens empoderados que se atrevem a seguir seu próprio caminho e que não têm medo de expressar e compartilhar seus sentimentos.
“Tenho pensado sobre este projeto há um tempo: eu queria criar uma fragrância que capturasse a nova masculinidade. A ideia era criar um perfume requintado, com base numa fórmula inovadora, desenvolvida em torno de contraste e ingredientes ricos. Precisava estar num frasco impressionante que apresentasse um símbolo emblemático. A imagem tinha que ser não apenas criativa, mas também comprometida”, diz Carolina Herrera de Baez, diretora criativa de fragrâncias de Carolina Herrera. O espírito da criação é transmitido no famoso slogan It’s so good to be bad.
Esta Eau de Toilette visa a excelência: surpreendente, elegante, poderosa e sexy. Esses são os códigos de uma fragrância construída em torno dos opostos. A obscuridade da fava tonka, do cacau e do âmbar contrasta com a luminosidade da sálvia, das pimentas preta e branca e da bergamota. Esta dualidade energizante é fortalecedora e reflete a personalidade única e complexa de um Bad Boy.
Bad Boy é uma ode a homens rebeldes que lutam por seus princípios e que gostam de ser fiéis à sua própria identidade. Osbad boys são confiantes: sua autoestima surge de sua personalidade determinada e ousada.
UMA FRAGRÂNCIA QUE REPRESENTA A REBELDIA
Bad Boy, criado pelos perfumistas Quentin Bisch e Louise Turner, é uma fragrância em que os opostos se atraem e se unem: a luminosidade da sálvia, das pimentas branca e preta e da bergamota se entrelaça com a escuridão sensual da fava tonka, do cacau e do âmbar.
Nas notas de topo deste Aromático Oriental, o frescor picante das pimentas vermelha e branca é mesclado com a vitalidade cítrica da bergamota verde da Itália.
Esta união magnética e elegante mostra seu verdadeiro poder no coração da fragrância, onde o cedro é amplificado pelas nuances brilhantes da sálvia.
O segredo do aroma de Bad Boy está em suas notas de fundo, onde fava tonka e absoluto de cacau se misturam, criando uma fragrância revolucionária. O resultado é um perfume masculino artesanal com uma impressionante flutuação sensual e gourmet. Esta dupla rebelde de perfumes mostra seu lado mais selvagem e íntimo: “para descobrir suas nuances secretas, esses acordes foram adicionados torrados. Também são uma homenagem à Good Girl, que também inclui fava tonka e cacau torrados”, explica Carolina Herrera de Baez.
O aroma sedutor de Bad Boy é coletado em um frasco extremamente distinto. Na forma de um raio — símbolo de heroísmo e força em várias culturas, como grega, nórdica ou indiana —, esta peça única se torna um verdadeiro objeto de desejo. A concepção e a fabricação deste raio foi um verdadeiro desafio técnico. Sua estética audaciosa e marcante combina todas as características de Bad Boy. O frasco tem uma elegante cor azul meia-noite, evocando o famoso stiletto de Good Girl.
O raio é uma alegoria da personalidade do Bad Boy.
Imprevisível, incomum, sedutor, cativante e único: não há dois raios idênticos.
Bad Boy seduz e cativa com a velocidade e precisão de um raio.
Instagram: @carolinaherrera
Facebook: /CarolinaHerreraNY
Preço sugerido:
R$ 399 (50ml) e R$ 499 (100ml)
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