Grooming

Base Protetora Hyaluronic de Make B. é escudo contra luz de telas e monitores

Eu adoro a Base Líquida Protetora Make B. Hyaluronic do Boticário e essa versão sem cor é perfeita para os homens que não gostam ou não se adaptaram com a cor. 

Os longos períodos dentro de casa reduziram a exposição da pele ao sol, mas, em contrapartida, passar muito tempo em frente à luz de dispositivos eletrônicos, como computadores, celulares e luzes de LED e fluorescentes, também pode ser prejudicial. A luz azul – radiação mais energética da luz do sol visível – que é projetada pelas telas e monitores, pode contribuir para o envelhecimento precoce da pele e surgimento de manchas.

A Base Líquida Protetora Make B. Hyaluronic do Boticário, a primeira do mundo a contar com FPS 70 e Ácido Hialurônico de última geração, protege da luz azul por meio de uma fórmula altamente tecnológica, que utiliza filtros físicos com característica de reflexão para evitar que essa radiação chegue até a pele. A adição de ativos antioxidantes na fórmula prebiótica, como o acetato de tocoferol, também oferece um grande potencial para neutralizar os radicais livres induzidos pela radiação.

Quando comparado ao ácido hialurônico comum, a versão presente nessa fórmula é capaz de penetrar 2x mais profundamente na pele. Além do poder antioxidante 10x mais eficaz que a vitamina E e 13x mais resistente, proporcionando preenchimento duradouro das rugas.

 

Todos esses atributos tornam o produto um perfeito aliado para a rotina de cuidados. A base garante uma superfície mais lisa e uniforme imediatamente. Com o uso contínuo, após 7 dias já é possível ver o preenchimento de linhas finas, a prevenção do aparecimento de novas rugas e o aumento da firmeza da pele.

“Enquanto o ácido hialurônico comum apenas promove hidratação, manutenção da água e viscosidade da pele, a versão vetorizada que utilizamos na fórmula auxilia na proteção contra a desaceleração da produção de colágeno, combate os radicais livres, redução de linhas e rugas, além da melhora na textura da pele. A proteção contra a luz azul torna seu uso importante mesmo dentro de casa”, conta Gustavo Dieamant, gerente de Maquiagem do Boticário.

E para aqueles dias de home office em que a gente não quer usar cor, além das bases com tonalidades, a linha conta com uma versão incolor, que possui os mesmos benefícios. Ela pode ser usada tanto antes de outra base que não tenha esses ativos e proteções ou sozinha, para os dias de no make up. Dessa forma, ela vai continuar agindo e tratando a pele enquanto protege contra a luz azul. Sua aplicação vai proporcionar um leve “blur” na pele, deixando-a mais lisa e uniforme.

A Base Protetora Hyaluronic de Make B. está disponível no e-commerce da marca (boticario.com.br) e no app do Boticário, disponível para as versões Android e iOS. Também é possível fazer pedidos pelo WhatsApp e comprar de forma online na loja mais próxima pelo número (41) 8771-4909 – número oficial e seguro válido para todo o Brasil. Basta o cliente contatar a marca por esse número e verificar a disponibilidade de entrega na sua região. Há ainda a opção de contatar um revendedor pelo endereço encontreloja.boticario.com.br.

Serviço:

Base Líquida Protetora Hyaluronic FPS 70 Make B.

Preço sugerido: R$ 95,90

  • 8 tonalidades;
  • Cobertura média;
  • Acabamento semi-mate;
  • Preenche linhas e rugas a partir de 7 dias;
  • Contém ácido hialurônico vetorizado e FPS 70;
  • Fórmula vegana;
  • Pele mais lisa e uniforme imediatamente;
  • Embalagem feita com plástico vegetal.

Base Líquida Incolor Protetora Make B. Hyaluronic FPS 70

Preço sugerido: R$ 95,90

  • Incolor;
  • Preenche linhas e rugas a partir de 7 dias;
  • Contém ácido hialurônico vetorizado e FPS 70;
  • Fórmula vegana;
  • Pele mais lisa e uniforme;
  • Embalagem feita com plástico vegetal.

Sobre O Boticário

O Boticário é uma empresa brasileira de cosméticos, unidade de negócios do Grupo Boticário. Inaugurada em 1977, em Curitiba (Paraná), a marca tem a maior rede franqueada de cosméticos do país com mais de 3.700 pontos de venda, em 1.750 cidades brasileiras, e mais de 900 franqueados. Presente em 15 países, há mais de 40 anos desenvolve produtos com tecnologia, qualidade e sofisticação – seu portfólio tem mais de 850 itens de perfumaria, maquiagem e cuidados pessoais. Comprometido com a beleza das pessoas e do planeta, O Boticário não realiza testes em animais e investe na melhoria contínua de produtos e processos para torná-los cada vez mais sustentáveis.

 

Para se manter atualizado sobre tudo o que está acontecendo no mundo dos tênis, posicionamento das marcas, moda masculina e grooming siga nosso editor Fábio Monnerat @fabiomonnerat no Instagram.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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