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Converse e A-COLD-WALL desenvolvem o novo Weapon Ox

A icônica colaboração manifesta uma visão inovadora para o modelo de basquete da Converse e estimula uma fusão com as características da A-COLD-WALL* para o lançamento da nova era de design e estilo

A parceria de vários anos entre a Converse e a A-COLD-WALL* já personalizou e reinterpretou diversas silhuetas clássicas desde o início dessa união em 2018. O primeiro lançamento do ano inova a partir do ressurgimento do Weapon Ox, o modelo de basquete da Converse, agora atualizado e com as características particulares da A-COLD-WALL*, promovendo um perfil decotado (de cano baixo) diferente do que se costuma encontrar nas silhuetas anteriores.

Converse e A-COLD-WALL

Para essa novidade, a dupla trabalhou os conceitos de diversos estilos, desde clássicos como o Chuck 70 até silhuetas vanguardistas, incluindo o Geo Forma Boot, o Sponge Crater e o Aeon Active CX – modelos de capítulos anteriores da colaboração. As marcas entram em uma nova fase, agora enfatizando a aparência de inspiração retrô a partir da herança da Converse, que evidencia o retorno global do Converse Weapon após uma série de associações com outros designers.

Converse x A-COLD-WALL*

A parceria Converse x A-COLD-WALL* Weapon Ox continua a revisitar a arquitetura, o design industrial e as inovações materiais, temas já explorados nas interpretações precedentes dos calçados Converse. Essa nova configuração do Converse x A-COLD-WALL* Weapon Ox segue as características assimétricas, exploração de diferentes texturas e cores suaves e neutras da paleta A-COLD-WALL*, sendo uma uma preliminar à reconstrução do Weapon Ox que combina uma sensação de desgaste com sugestões geométricas exclusivas.

O par é estruturado com nylon enrugado e camurça na sua parte superior cinza, transmitindo o estilo clássico esportivo. Complementado por uma lingueta angular, sola semitransparente e costura tonal, o cabedal também apresenta forro contrastante na cor rosa bossa nova e três opções de cadarço.

 

Com o objetivo de adicionar ainda mais vida ao lançamento, a campanha Converse x A-COLD-WALL* é estrelada por Denzel Himself, um artista londrino interdisciplinar cuja abordagem de produção própria, gótica e hardcore para o hip-hop incorpora o espírito de arrogância juvenil, que traduz a força do Weapon. Sendo um profissional com total controle de sua criatividade, Denzel leva suas habilidades ao limite. O Converse x A-COLD-WALL* Weapon Ox estará disponível a partir do dia 14 de março no e-commerce brasileiro da Converse, e em sua loja física no Shopping Cidade São Paulo como uma edição limitada.

Para saber mais sobre Converse e A-COLD-WALL , moda e beleza masculina, segue o nosso editor no instagram @fabiomonnerat

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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