Moda Masculina
Fila comemora 110 anos com coleção assinada pela Stylist Katie Grand
A marca lança collab das suas peças icônicas assinada pela Stylist britânica no Milan Fashion Week
Com lançamento que celebra seus 110 anos, a FILA apresentará releitura de alguns dos seus clássicos no Milan Fashion Week. Berço da FILA (origem de Biela), a passarela internacionalmente visada, foi escolhida como palco para com o lançamento das novas versões modernizadas que levam assinatura da Stylist Katie Grand. Katie, uma conceituada Stylist e consultora de moda britânica, já trabalhou em campanhas publicitárias que mais definiram o estilo dos últimos anos. Ela também é editora colaboradora sênior de moda da revista Interview e fundadora da The Perfect Magazine.
Após um profundo mergulho na história da FILA, Katie Grand, que já é conhecida da marca por assinar antigas colaborações, conseguiu trazer a vivência das quadras para as passarelas, unindo o passado da marca ao seu presente, Grand estudou os arquivos da Fila, para extrair suas peças ícones, modernizando e reinventando-as para essa Collab, onde o passado conecta-se com o presente.
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Acompanhado de um vídeo apresentando a coleção, e documentando toda a colaboração, a Fila também lançará um site interativo. Os visitantes do site vão embarcar em uma viagem, começando por uma linha do tempo que traça a evolução da marca de sportswear, permitindo-lhes reviver e vivenciar o universo Fila através de uma seleção de fotografias de arquivo e vídeos.
Considerada uma das maiores e mais importantes passarelas para os fashionistas mundo afora, o encontro dos grandes nomes da moda, tem data fechada para acontecer entre os dias 24 de fevereiro a 1º de março. O desfile virtual da collab da Fila com Grand será exibido no dia 28 de fevereiro, ao vivo às 17hrs pelo link: https://milanofashionweek.
No Brasil, convidamos as influenciadoras Vitória Fiore (notthatcliche), e Luiza Brasil (@mequetrefismos), que irão comentar em seus perfis do instagram, os melhores momentos do desfile, o estilo das peças e as novidades para a primavera-verão.
Sobre a FILA
Ao longo da metade do último século, a FILA esteve presente em momentos emblemáticos acompanhando pessoas extraordinárias em busca do verdadeiro esporte – aqueles que desafiam corajosamente os limites e as expectativas por meio de uma combinação perfeita de poder e elegância. Desde a sua humilde origem têxtil em Biella, na Itália, em 1911, até sua introdução histórica na quadra de tênis, em 1973, a marca sempre se orgulhou de criar designs tão diferenciados. Com uma filosofia de inovação e um compromisso com a performance e sofisticação, a FILA continua firmando estilos que são referências em design e funcionalidade. Visite www.fila.com.br para ver a coleção completa de roupas, calçados e acessórios.
Serviço
@FilaBr l Fila.com.br
@FilaBr l Fila.com.br
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