A tradicional trufa da Lindt, ganha novo recheio criado especialmente para agradar ainda mais os brasileiros. A marca suíça de chocolates premium tem como premissa criar produtos que atendam aos diversos públicos e culturas em todo o mundo. Por isso, procura satisfazer os paladares mais exigentes e busca estar próximo do consumidor agregando aos seus chocolates preferências regionais. Desta vez, para atender a mais uma demanda do mercado sul-americano, a receita de chocolate suíço ganhou recheio exclusivo sabor Doce de Leite.
“Entendemos a força que existe no mercado local e o doce de leite é a nossa nova aposta, pois é um sabor que traz uma memória afetiva para a maioria das pessoas por aqui,” explica Walter Angst, CEO da Lindt no Brasil.
O Lindor sabor Doce de Leite terá preço especial para seu lançamento e chega às lojas no dia 05 de fevereiro. A caixa com 200g de R$ 46,90 estará por R$ 36,90 até dia 26 de fevereiro. No pick and mix serão vendidos pelo mesmo valor do restante da linha: R$ 21,90 por 100g.
As trufas Lindor, as desejadas “bolinhas” com a casca de chocolate e uma cremosidade única por dentro, é o carro chefe da marca e a mais querida entre os consumidores. Seu sabor irresistivelmente cremoso, derrete na boca proporcionando uma sensação única. Através da tradição, anos de criação e desenvolvimento de produtos, os Maître Chocolatiers – especialistas em chocolates – estão sempre criando novidades para realçar o paladar exclusivo dos chocolates da marca.
Confira cinco curiosidades sobre a linha Lindor que conquistou os brasileiros:
1. A linha acaba de completar 70 anos, foram criadas em 1949;
2. A origem da palavra Lindor vem da junção de Lindt mais a palavra or, que em francês significa ouro, fazendo referência a qualidade do produto e comparando-o ao valor de ouro;
3. As trufas Lindor foram criadas como item de decoração para árvores de Natal, em 1967 na Alemanha;
4. Duas unidades (ao leite) têm 156 kcal;
5. Existem mais de 20 sabores das trufas Lindor, entre eles, Sea Salt, Orange, Cappucino, Hazelnut, Mango, Caramel, Dark e Pistache.
A Lindt está há seis anos com lojas próprias no Brasil, e no final de 2019 atingiu o número de 44 unidades localizadas nas cidades de São Paulo, São Caetano, Santo André, Santos, Ribeirão Preto, São José dos Campos, Campinas, Piracicaba, Jundiaí, São Roque, Belo Horizonte, Rio de Janeiro, Niterói, Curitiba, Porto Alegre, Brasília e Goiânia.
Preços sugeridos Lindor sabor Doce de Leite
Lindor balls Doce de Leite — R$21,90 por 100g
Cornet Lindor Doce de Leite — De R$ 46,90 por R$ 36,90 (até dia 26 de fevereiro)
Onde encontrar Lindt
Lojas Lindt e nos melhores supermercados e empórios
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Sobre a Lindt & Sprüngli
Fundada há quase 175 anos, em Zurique, a Lindt & Sprüngli é líder mundial no setor de chocolates premium e, atualmente, possui doze unidades de produção na Europa e nos EUA e cerca de 12 mil funcionários. Os produtos da marca são distribuídos por 26 subsidiárias e sucursais pelo mundo, além de uma rede global de cerva de 100 distribuidores independentes. No Brasil, a Lindt & Sprüngli formou uma joint venture com o Grupo CRM apostando no modelo de lojas próprias da marca em 2014 e é representada pela Aurora Bebidas e Alimentos Finos desde 1969.
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