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L’Occitane au Brésil lança linha para perfumar a Casa Brasileira

 A L’Occitane au Brésil, marca franco-brasileira do Grupo L’OCCITANE, apresenta sua linha de difusores odorizantes de ambiente para a casa que é conhecida pelo seu gingado e sua diversidade, por ser barulhenta e colorida e por ter cheiro de café coado, bolo no forno e churrasco no quintal: a Casa Brasileira.

A linha conta com três fragrâncias que representam e tornam únicos os momentos mais gostosos da nossa casa. Aconchego no Sofá traz lavanda nas notas de topo, corpo floral com nota de rosas e um fundo confortável com notas de baunilha e sândalo.

As conversas, as risadas e a brisa fresca que balança as folhas são traduzidas na fragrância de Bate Papo na Varanda, que conta com uma saída fresca com notas de pera e bergamota, um corpo floral com nota de jasmin e fundo cremoso com notas de musk e sândalo.

Já a fragrância De Portas Abertas traz uma saída frutada, um corpo floral verde e um fundo amadeirado, simbolizando toda a alegria de ter a casa cheia de pessoas queridas transformando qualquer ocasião numa celebração.

Além de ficarem com a casa cheirosa, os consumidores também terão um objeto moderno de decoração com o frasco difusor de 200ml, que tem design assinado por Marcelo Rosenbaum, parceiro de longa data da marca. Ele também é responsável pela criação das embalagens da linha.

“Esta é nossa primeira linha de produtos para odorizar a casa e faz muito sentido para a marca, já que toda essa alegria dos lares brasileiros nos inspira desde sempre, inclusive no design de nossos pontos de venda espalhados por todo o país. Os momentos que traduzimos nos difusores odorizantes de ambiente são muito marcantes nos lares brasileiros, e as fragrâncias reforçam cada um deles”, diz Victoria Gallo, diretora de marketing da L’Occitane au Brésil.

Os lançamentos estão disponíveis em todas as lojas físicas e virtual da marca.

 

Lançamentos Casa Brasileira:

 

Odorizante de Ambiente Aconchego no Sofá 200ml | R$ 79,90
Tem casa que dá vontade de chegar e não ir mais embora. É leve, gostosa, o tempo lá parece que não tem pressa. Não importa se é pequena ou se é grande, cada cantinho tem uma história. Todo o conforto que a casa brasileira transmite é traduzido nesta fragrância para ambiente com óleo de laranja, corpo floral envolvido pelas notas de lavanda e um fundo confortável.

Odorizante de Ambiente Bate Papo na Varanda 200ml | R$ 79,90
O balanço das folhas e a brisa fresca embalam longas conversas na varanda. A casa se abre para receber o cheiro leve da hortinha fresca que rapidamente invade cada canto da casa. Toda a leveza da casa brasileira traduzida em uma fragrância de floral cítrica, com óleo de laranja, envolvida por um corpo floral e fundo confortável.

Odorizante de Ambiente De Portas Abertas 200ml | R$ 79,90
Casa cheia é sinônimo de alegria. Qualquer ocasião é um motivo para reunir a família ou os amigos e celebrar. Abra a porta, perfume a casa e deixe a alegria entrar. Toda a alegria da casa brasileira traduzida em uma fragrância de corpo floral verde, com óleo de laranja, envolvida por fundo cremoso e amadeirado.

Frasco Difusor 200ml | R$ 69,90
Frasco difusor de vidro. Comporta até 200ml.

 

***

Sobre a L’Occitane au Brésil
A L’Occitane au Brésil desperta o olhar para a beleza brasileira em suas mais diversas facetas, trazendo alegria, pluralidade e espontaneidade em cosméticos de alta qualidade. Cada produto da marca é feito de histórias verdadeiras e apaixonantes. Com ingredientes naturais cuidadosamente selecionados e design exclusivo de artistas que enaltecem a brasilidade, os produtos da marca refletem as riquezas naturais e culturais do Brasil. Lançada em 2013, a L’Occitane au Brésil conta com mais de 200 pontos de vendas no Brasil e faz parte do Grupo L’OCCITANE.

 

loccitaneaubresil.com | SAC: 0800 779 1555

 

Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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