A MOB, marca de moda feminina, apresenta a coleção cápsula Life Print, em parceria com a ONG AMPARA Animal. A coleção evidencia as onças pintadas e todo o lucro da venda das peças será revertido ao cuidado da espécie. A MOB junto a instituição viu uma oportunidade de homenagear o felino mais amado das passarelas desde os anos 80 e ajudar em sua preservação.
A collab conta com 12 peças, entre elas: vestidos, blusas, regatas, pantacourts, t-shirts e shorts. Todas trazem fortes características da marca: como a estamparia com linguagem moderna e uma alma urbana.
O total arrecadado com a campanha irá beneficiar o NEX – No Extinction, instituição de apoio as onças pintadas, localizada no estado de Goiás. Este recurso será voltado para a manutenção de recintos para onças em cativeiro e também a reconstrução de um espaço voltado para a reabilitação de animais que serão reintroduzidos na natureza. Os clientes da marca poderão acompanhar o status de arrecadação, assim como o andamento do projeto, por meio das redes sociais da ONG que serão atualizadas com todos os progressos.
A preservação do meio ambiente está alinhada diretamente aos valores da MOB e a collab com a AMPARA Animal reforça esse preceito. “A preservação do nosso meio ambiente é fundamental e a onça pintada é uma grande representação da beleza da fauna brasileira. Já desenvolvemos outras coleções em parceria com a Ampara que fizeram muito sucesso entre o público e todo o lucro obtido foi revertido para a instituição desenvolver campanhas de conscientização, eventos de adoção de animais além de melhorias nas condições de cães e gatos que a ONG abriga.”, comenta Marcelo Dib, CEO da marca.
A nova coleção estará disponível no início de outubro na rede de lojas da MOB, e-commerce próprio e pontos de venda multimarcas. Os preços variam de R$189,00 a R$449,00.
Para mais informações, acesse: www.loja.mobonline.com.br.
Sobre a MOB
A MOB fincou seu nome na moda brasileira, conquistando as mulheres que buscam na marca seu estilo sofisticado, antenado e contemporâneo 24 horas / 7 dias da semana. O segredo? Uma equipe de estilo sensível às tendências, que pesquisa intensamente e sabe conceituar os looks da estação em peças ágeis, intercambiáveis e usáveis, de modelagem impecável em tecidos lindos. Do vestido à alfaiataria, às peças casuais e aos acessórios, tudo é coordenado pensando na sazonalidade do guarda-roupa feminino com ênfase na qualidade, funcionalidade e nas novas propostas. E claro, no estilo, muito estilo. Com 33 anos de sucesso, 31 lojas e mais de 300 pontos de venda espalhados no país, são estes os valores que destacam e identificam o DNA da MOB.
Sobre AMPARA Animal
Em atividade desde 2010, A AMPARA Animal nasceu quando as fundadoras Juliana Camargo e Marcele Becker se uniram por amor e respeito aos animais. Juntas sonharam em criar um projeto para mudar a realidade dos animais rejeitados e abandonados do Brasil. Já em 2011, com a vinda da diretora de marketing Raquel Facuri, esse sonho começou a se materializar. Com os mesmos ideais e amor incondicional àqueles que não têm voz, iniciaram uma luta em prol da desafiadora e negligenciada causa. Em 2013, recebeu a certificação de OSCIP, Organização da Sociedade Civil de Interesse Público, comprovando sua seriedade e transparência administrativa. Em 2015 se tornou a instituição que mais ajuda animais no país, ao se tornar uma “ONG mãe” que ampara mais de 450 abrigos cadastrados em nível nacional, que são auxiliados em um sistema de rodízio com ração, medicamentos, vacinas, atendimento veterinário, eventos de adoção e projetos de conscientização. Os parceiros da instituição auxiliam diretamente e mensalmente cerca de 10 mil animais. São oito anos de trabalho, realizações e grandes conquistas, e é empreendendo socialmente que a AMPARA atua de forma preventiva com seus três principais pilares: adoção, castração e, principalmente, a conscientização, através de projetos educativos voltados para o público infantil e adulto.
Gerenciando o maior programa de adoção do país, o “Adotar é Tudo de Bom” que se encontra em 11 estados brasileiros e desenvolvendo grandes campanhas como a “Somos todos Vira-Latas”, a organização é responsável por desmistificar preconceitos e esclarecer prejulgamentos, valorizando a imagem da causa animal e mudando a forma como as pessoas a enxergam. Em 2016, uma nova frente da entidade foi criada, a AMPARA Silvestre, com foco em conservação ao reabilitar animais que possam ser devolvidos à natureza e também oferecer bem-estar aos animais condenados ao cativeiro. Com cinco exposições à mostra atualmente, que circulam por todo o país e já atingiram mais de um milhão de pessoas, a AMPARA acredita que a união de forças entre primeiro, segundo e terceiro setores é o caminho para minimizar e até solucionar o problema em sua raiz. Os ideais da ONG são comprovados na prática, com resultados significativos e de grande impacto, que têm merecido o respeito, o carinho e o reconhecimento das organizações parceiras além da confiança de grandes empresas brasileiras, obtendo subsídios para a continuação desse trabalho em prol dos animais carentes.
Em 8 anos somam-se mais de 1 milhão de animais beneficiados, milhões de quilos de ração distribuídos, 125 mil animais vacinados, 320 mil animais medicados, 3 mil animais castrados e mais de 9.600 animais adotados. É com estes números e muitos projetos em mente que a AMPARA pretende atingir e conscientizar as pessoas sobre estas vítimas de tanto sofrimento e descaso. Difundir este tema tão importante para o equilíbrio da humanidade e mensurar os resultados das ações socioambientais a curto, médio e longo prazo.
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