Montblanc: Reconecte-se com o mundo
Montblanc valoriza os benefícios de viajar em nova campanha
BERLIN, GERMANY – APRIL 24: Suki Waterhouse, Adrien Brody and CEO Montblanc Nicolas Baretzki attend the Montblanc launch event “Reconnect To The World” at Metropol Theater on April 24, 2019 in Berlin, Germany. (Photo by Gisela Schober/Getty Images for Montblanc)
Uma das cidades mais ecléticas e também um dos destinos mais procurados no mundo, Berlim foi o cenário para o lançamento da nova campanha Montblanc. O icônico Metropol Theatre em Nollendorfplatz abriu as portas para Montblanc pela primeira vez depois de seis anos para se transformar, por uma noite, em uma experiência imersiva de viagem, onde a proposta da nova campanha ganhou vida: convidar viajantes de todos os lugares para se reconectar com o mundo, explorando novos destinos e novas perspectivas.
“A reconexão com o mundo à nossa volta é um tema chave para nós neste ano e queríamos que nossas novas Coleções tornassem a experiência de viagem o mais agradável possível, deixando espaço para aprender sobre o mundo ao nosso redor, inspirando-nos a deixar nossa marca” explicou Nicolas Baretzki, CEO da Montblanc. “Ao proporcionar aos nossos hóspedes acesso a um teatro que está fechado há quase seis anos e compartilhar experiências culturais especiais com eles, trouxemos uma verdadeira aventura para a vibrante cidade de Berlim.”
Evocando uma pequena viagem à cidade com um grupo de amigos e cheios de encontros inesperados, os convidados viajaram por um túnel para chegar ao coração do Metropol, cercado por projeções dos destinos mais célebres da cidade como a escultura de parede criada com carrinhos por Marc Jung refletindo várias obras de arte sobre o muro de Berlim, marcando 30 anos desde a sua queda.
A noite contou com a presença de muitos amigos da Maison, incluindo Adrien Brody, Quincy Brown, Alex Pettyfer, Poppy Delevingne, Suki Waterhouse, Toni Garrn, Pierre Niney, Frederick Lau e Jürgen Vogel. Ao som da MEUTE, banda composta por onze bateristas e trompistas que combinam Techno hipnótico e expressivos instrumentos acústicos, além de faixas tocadas pela DJ coreana Peggy Gou. A DJ e ícone de estilo Palina Rojinski e o ator Lars Eidinger encerram a noite com uma performance especial.
Completa e absolutamente funcional, as novas coleções #My4810 Montblanc Nightflight Trolley Silver e Montblanc Extreme 2.0 foram especialmente desenvolvidas para tornar as viagens mais fáceis para empresários, empreendedores e exploradores urbanos nas principais cidades do mundo.
Sobre Montblanc
Sinônimo de excelência em artesanato e design, a Montblanc vem ampliando os limites da inovação desde que a Maison revolucionou a cultura da escrita em 1906. Engenhosidade e imaginação continuam sendo a força motriz para a Maison hoje, à medida que avança sua expressão de excelente artesanato em todas as suas categorias de produtos: instrumentos de escrita de luxo, relógios, artigos de couro, novas tecnologias e acessórios. Refletindo sobre a sua missão em curso de criar excelentes companheiros para a vida, nascidos de ideias arrojadas e habilmente trabalhados através dos artesãos da Maison, o icônico emblema da Montblanc tornou-se o selo definitivo de desempenho, qualidade e uma expressão de estilo sofisticado. Com suas origens profundamente enraizadas na cultura da escrita, a Montblanc continua a afirmar seu compromisso cultural em todo o mundo, honrando os patronos modernos que apoiam o avanço das artes, bem como iniciativas abrangentes que promovem as artes e a cultura
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