New Era e Casio G-SHOCK firmam parceria e trazem linha exclusiva do DW-5600NE-1
A collab dos 35 anos do modelo será lançada na loja NEW ERA e GSHOCK STORE do Mooca Plaza Shopping
A New Era, maior marca de headwear do mundo, e a Casio G-Shock, iniciam parceria e lançam coleção em comemoração aos 35 anos do modelo de relógio que é referência em resistência e robustez desde 1983.
Com edição limitada de 200 unidades no Brasil, a collab reúne atitude e street style criativo, trazendo uma versão exclusiva do DW-5600, tradicional relógio quadrado da Casio. Com coloração escura que remete à aparência do G-SHOCK original, o lançamento possui um adesivo dourado da New Era na face numa alusão aos famosos bonés de baseball da marca. Para deixar a coleção ainda mais especial, o case do relógio é uma miniatura do cap da New Era e inclui o logotipo do 35º aniversário do G-SHOCK e a marca registrada da New Era: adesivo 59FIFTY® na frente.
A proposta da collab entre a New Era e G-SHOCK é de mostrar a importância do design colaborativo, refletindo o compromisso das marcas com seus consumidores ao fabricarem produtos que remetem ao passado sem deixar de serem modernos e atuais.
O lançamento será realizado em um coquetel no Mooca Plaza Shopping, onde a New Era está abrindo a sua primeira loja própria fora de outlets. A marca continua ampliando sua presença no varejo e, está expandindo os seus canais próprios – investindo em franquias New Era e lojas próprias dentro e fora de outlets.
“A New Era acredita no potencial de retomada do mercado brasileiro e na força de sua marca global no país e, por isso, está investindo. O Brasil é uma operação importante para a companhia por ter sido inovadora em algumas iniciativas, como o lançamento de lojas New Era no formato de franquia e a gestão 100% interna do nosso e-commerce. A reabertura no Mooca Plaza Shopping como loja própria nos aproxima dos consumidores e fãs da marca. ” diz Marcio Bertoncini, diretor da New Era. “O lançamento dacollab com a G-Shock na nossa loja própria mostra o que nossos clientes poderão encontrar por lá: sempre novidades em primeira mão, além de toda nossa linha de headwear vestuário e acessórios.”
A festa de lançamento da collab acontecerá simultaneamente na nova loja New Era Store e na G-Shock Store no Mooca Plaza Shopping , no dia 11 de dezembro a partir das 18h. O evento será gratuito e aberto aos fãs das marcas.
Para mais informações, acesse o site: http://www.neweracap.com.br/
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