Grooming

O Boticário traz um assunto que ainda é tabu para muitos homens: Cuidados Masculinos.

A iniciativa tem como objetivo normalizar essa conversa e mostrar que tem um jeito mais fácil e mais barato de fazer isso, aproveitando que os Itens das linhas Malbec Club e Men estão com até 20% de desconto

Entendendo que o tema é uma necessidade do consumidor e que muitas vezes ele não se sente à vontade para tirar suas dúvidas na sua roda de amigos, o Boticário, a marca de cosméticos líder em preferência masculina e que possui um extenso portfólio em cuidados para este público, trouxe o comediante Rafael Portugal para mostrar na prática qual é o jeito mais fácil de fazer isso.

Creme de Barbear, 150g
De: R$54,90 por R$43,90

No portfólio disponível da marca, destaca-se o Creme de Barbear, da linha Malbec Club, ideal para quem busca uma barba desenhada. Além disso, é muito fácil de usar, já que o produto não faz espuma.

Malbec Club Loção Hidratante Desodorante Corporal, 250ml
De: R$39,90 por R$31,90

Outra opção que promete agradar os consumidores é o Malbec Loção Hidratante para o corpo. Com textura leve e rápida absorção, a loção hidrata a pele e repara o aspecto esbranquiçado, principalmente de regiões secas como o cotovelo.

Malbec Shampoo Fresh Club, 250ml
De: R$34,90 por R$27,90

Manter a limpeza dos fios é essencial. Pra isso, temos o Malbec Shampo Fresh que é indicado para uso diário e todos os tipos de cabelo.

Malbec Club Intenso Desodorante Colônia, 100ml
De: R$159,90 por R$127,90

Já para os homens que buscam uma nova fragrância e se preocupam com o meio-ambiente, a aposta é o Malbec Club Intenso, com notas amadeiradas e o DNA do tradicional Malbec. A  fragrância é produzida em vidro reciclado, evitando assim um desperdício anual de 180 toneladas de material.

Esses e outros itens das linhas Malbec Club e Men estarão com até 20% de descontos de 09 a 29 de março e podem ser encontrados no site www.boticario.com.br da marca, em todas as lojas Boticário e revendedoras pelo país.

CLU_B
Você sabia que O Boticário oferece uma plataforma de conteúdo exclusivo sobre cuidados masculinos? No perfil @Clu_B da rede Instagram, é possível encontrar uma curadoria de assuntos diversificados sobre o tema e novidades de beleza de forma sempre bem humorada e descomplicada.

Boti Recicla
O produto acabou? Por meio de seu programa de logística reversa – o maior do país em pontos de coleta – O Boticário recolhe e destina para reciclagem as embalagens pós-consumo. Todas as mais de 3.700 lojas da marca estão preparadas para receber e direcionar esse resíduo para cooperativas homologadas.

Sobre O Boticário

O Boticário é uma empresa brasileira de cosméticos, unidade de negócios do Grupo Boticário. Inaugurada em 1977, em Curitiba (Paraná), a marca tem a maior rede franqueada de cosméticos do país com mais de 3.700 pontos de venda, em 1.750 cidades brasileiras, e mais de 900 franqueados. Presente em 15 países, há mais de 40 anos desenvolve produtos com tecnologia, qualidade e sofisticação – seu portfólio tem mais de 850 itens de perfumaria, maquiagem e cuidados pessoais. Comprometido com a beleza das pessoas e do planeta, O Boticário não realiza testes em animais e investe na melhoria contínua de produtos e processos para torná-los cada vez mais
sustentáveis.

Para se manter atualizado sobre tudo o que está acontecendo no mundo dos tênis, moda masculina e grooming siga @fabiomonnerat no Instagram.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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