Reebok x Victoria Beckham lançam nova coleção
Parceria de sucesso Reebok x Victoria Beckham inaugura nova coleção - Collab é inspirada pelo estilo lifestyle
A Reebok anuncia hoje sua segunda coleção junto com Victoria Beckham, um dos ícones do mundo fitness e da moda. Toda inspiração surgiu a partir da rotina de exercícios da designer, sua trajetória como dançarina e seu estilo inegável.
A nova coleção inclui roupas, calçados e acessórios femininos e unissex que oferecem benefícios de performance e design mais refinado, um resultado incrível da missão Reebok e Victoria Beckham em unir performance e estilo. Algumas peças são influenciadas pelo ballet que sempre fez parte da vida da estilista e também por outros detalhes, como blusa ombro a ombro, que aprimoram os modelos. As peças unissex vêm com o visual das ruas, mas com um acabamento elegante, que é o grande diferencial dessa coleção.
Londres e sua cultura jovem continuam a ser as referências principais para a coleção Reebok e Victoria Beckham. As cores modernas e o design mais urbano são misturados com tons marinho e caqui. Peças para treinos outdoor como bomber, jaqueta quebra-vento e impermeável vêm com logos grandes e estampas que fazem uma verdadeira homenagem ao estilo dos anos 80 e começo dos 90. Os tênis nos tons caqui, preto, amarelo neon e marinho trazem a vibe da década de 90.
Victoria diz que ela desenvolveu cada peça pensando em proporcionar um estilo que a pessoa se sinta bem e confiante, sem comprometer a performance. Como o treino é o que a torna mais forte e empoderada, é essa energia que refletiu em cada item criado.
Kelly Hibler, Gerente Geral da Reebok Classics também falou sobre a coleção: “Estamos entusiasmados com o lançamento da nossa segunda collab com Victoria Beckham, uma linha feita com muito comprometimento. Unidas pelo mesmo objetivo, Reebok e Victoria Beckham querem dar suporte em todos os aspectos para nossos consumidores e continuamos a buscar o equilíbrio perfeito entre estilo e esporte.”
A coleção FW19 Reebok x Victoria Beckham ganha ainda mais vida através do olhar do fotógrafo Mario Sorrenti e do estilista Alastair McKimm, responsáveis pela criação da campanha de lançamento.
Imagens disponíveis em: Reebok x Victoria Beckham
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Sobre a Reebok
Reebok International Ltd., com sede em Boston, MA, EUA, é líder mundial em design, comercialização e distribuição de calçados fitness e casuais, vestuário e equipamentos. Marca americana de abrangência global, a Reebok é a pioneira na indústria de produtos esportivos com uma rica história no setor fitness. A Reebok desenvolve produtos e tecnologias que permitam evolução e é comprometida em acompanhar pessoas em sua jornada para atingir o máximo de seu potencial.
A marca se conecta com o consumidor fitness independente do local e da maneira que ele escolheu para sua rotina – seja treino, corrida, caminhada, dança ou yoga. Reebok Classic evidencia também a herança fitness da marca e mostra suas raízes no mercado esportivo e casual.
Como subsidiária de Adidas Group, a Reebok é fornecedora exclusiva de CrossFit e Les Mills. Para mais informações, visite em www.reebok.com.br, http://news.reebok.com/ ewww.instagram.com/reebokbrasil.
Sobre Victoria Beckham
Victoria Beckham é uma marca sediada em Londres e tem uma coleção diversificada, incluindo acessórios, calçados e óculos. Com apresentações na New York Fashion Week e London Fashion Week desde sua inauguração em 2008, a marca já recebeu vários prêmios, como dois British Fashion Awards como Marca do Ano (2011 e 2014) e um Harper’s Bazaar British como Marca do Ano em 2017. A marca tem lojas em Londres e Hong Kong e mais de 400 parceiros em 50 países ao redor do mundo. Em 2017, a marca Victoria Beckham recebeu a homenagem do OBE, Order of the British Empire, por suas colaborações para a indústria da moda. No mesmo ano de 2017, NEO Investment Partners investiu £30m como parceiro estratégico e acionista. Além da NEO, Victoria Beckham Limited é parte da Beckham Brand Holdings, igualmente dividida entre Victoria Beckham, David Beckham e Simon Fuller’s XIX Entertainment.
Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda e footwear? É fácil! Siga nosso editor Fábio Monnerat no Instagram.
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