Reserva é convidada pela New Balance para redesenhar clássico 997
Spring Forever: Reserva + New Balance
Depois dos convites exclusivos feitos às marcas internacionais Kith, Junya Watanabe e Commes des Garçons, é a vez da brasileira Reserva, através da RSV+, apresentar suas versões “S” e “H” do clássico modelo 997. A novidade chega cinco anos após o desenvolvimento do icônico 574 envelopado com a estampa Noronha, uma das mais celebradas da grife masculina. A collab traz ainda roupas para a coleção batizada de “Spring Forever”.
A releitura feita a partir da ilustração floral ganha proporção maxi, em cores vibrantes e ar mais contemporâneo. A estética vale não só para os tênis — o H na Noronha e o S, mais clean — como também para a jaqueta corta-vento, a calça esportiva com faixa lateral multicolorida, a camisa e as t-shirts. Reserva RSV+New Balance chega a lojas selecionadas e ecommerce da Reserva, a partir de 7 de outubro.
Sobre a New Balance – A centenária New Balance acredita que nasceu para se movimentar. Com sede em Boston e presença global, a marca é sinônimo de qualidade, resistência, tecnologia, funcionalidade e performance. Para atletas ou não, os calçados e a linha Apparel da New Balance misturam funcionalidade e lifestyle.
Sobre a RSV+ – Criada no segundo semestre de 2018 como um selo da Reserva para colaborações, a RSV+ tem como propósito agregar ao público da grife outros grupos de clientes, interessados em linhas menores e em serem surpreendidos com coleções especiais, desenvolvidas em edições limitadas. Apesar do histórico recente, já são mais de dez colaborações, entre elas as collabs RSV+Amazon, Felix The Cat, New Balance, UMBRO e Bob Burnquist.
@rsvmais
usereserva.com/
Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.
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