Uber Shoes

Reserva inaugura nova loja de calçados e acessórios no Shopping Leblon

A primeira loja da Reserva Go foi lançada no Shopping Rio Sul e agora chega em novo local

No dia 4 de setembro, a Reserva , marca de roupas masculinas, inaugura a segunda pop-up da Reserva Go, braço especializado em calçados e acessórios, no Shopping Leblon. Além de contar com as principais apostas da marca como os workshoes e as mochilas, o espaço também apresenta uma série de inovações no varejo e tecnologia.

Uma delas é o Neo Studio, onde será possível customizar o tênis NEO – um dos maiores sucessos da label – com mais de 4.500 possíveis combinações para o sneaker. A nova loja conta com uma TV com tecnologia touch para o cliente poder fazer testes e combinações, escolhendo cada detalhe do seu calçado até a montagem do projeto final. A fábrica recebe o pedido em tempo real e começa a produção, com entrega garantida em até 21 dias. Pelo sucesso, o serviço também começará a ser disponibilizado em outras 50 lojas próprias da Reserva pelo Brasil. Desde novembro do ano passado, mais de mil tênis já foram customizados na loja do Shopping Rio Sul.

Atualmente, os calçados representam 20% do faturamento da empresa. “A Reserva Go é um sucesso. Por ser dedicada a categoria, a marca consegue ter um mix de calçados dez vezes maior do que em uma loja típica da Reserva. A nossa expectativa é abrir 30 lojas próprias e 200 franqueadas”, exalta Rony Meisler, CEO do Grupo Reserva.

Como empresa certificada pelo Sistema B, que comprovadamente atende ao altos padrões de desempenho social e ambiental, transparência e responsabilidade fiscal, a preocupação com sustentabilidade é umas características marcantes da Reserva Go. O maior exemplo é projeto de reciclagem Neo-RE: os tênis usados trazidos pelos clientes são triturados e transformam-se em novas solas. E o cliente recebe bônus de 50 reais na compra de um novo. Além disso, a nova loja também utilizou upcycling nos móveis, e vegetação natural em parceria com a Conceito Paisagismo.

@reserva_go
usereserva.com/ go

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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