RSV+ lança collab com Peanuts e celebra os 70 anos da turma do Charlie Brown
Uma das mais populares e influentes tirinhas da história, a Peanuts se une à RSV+, célula de colaboração da Reserva, para celebrar os 70 anos da turma criada por Charles Schulz. A parceria inédita eterniza, em roupas, a amizade entre Snoopy e Woodstock.
O lançamento chega em versão adulta e infantil tendo como inspiração o espírito “paz e amor” entre os personagens, explorando cores em tons pastéis nas estampas, patches e etiquetas especiais. Para a turma que já cresceu, o mix traz camisas com estampa floral exclusiva, bermuda, boné e até um moletom também disponível para os pequenos, que já ganhou o status de peça desejo da coleção. Há ainda as t-shirts em malha com silks dos personagens para rapazes e crianças.
RSV+Peanuts estará disponível, a partir do dia 13 de janeiro, na loja da marca na Rua Garcia D’Ávila, em Ipanema, Rio de Janeiro, e no ecommerce da usereserva.com e usereservamini.com.
Sobre a Peanuts
Charles M. Schulz apresentou os personagens dos Peanuts ao mundo pela primeira vez em 1950, quando a tirinha estreou em sete jornais. Desde então, Charlie Brown, Snoopy e o resto da turma criaram uma marca indelével na cultura popular. Os episódios especiais em animação e as séries são transmitidas em grandes canais e serviços de streaming, incluindo ABC, Cartoon Network e Boomerang nos EUA, Family Channel no Canadá e a rede WildBrain no YouTube em todo o mundo. Os fãs também interagem com Peanuts através de milhares de produtos de consumo ao redor do mundo, atrações de parques de diversões, eventos culturais, mídias sociais e uma história em quadrinhos disponível em todos os formatos, do tradicional ao digital.
Sobre a RSV+
Criada no segundo semestre de 2018 como um selo da Reserva para colaborações, a RSV+ tem como propósito agregar ao público da grife outros grupos de clientes, interessados em linhas menores e em serem surpreendidos com coleções especiais, desenvolvidas em edições limitadas. Apesar do histórico recente, já são mais de dez colaborações, entre elas as collabs RSV+Amazon, Felix The Cat, New Balance, UMBRO, Bob Burnquist e NBA.
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