Schutz lança projeto Unlock Your City no Rio de Janeiro
A Schutz apresenta segunda edição do projeto que tem olhar de Facundo Guerra e propõe uma visão diferente para a capital carioca
A Schutz lança “Unlock Your City Rio”, desbravando os deslumbrantes cenários históricos e modernos de terras “cariocas”. Com um olhar provocador, o projeto coloca em perspectiva a paisagem urbana carioca, em que arte, arquitetura e design se mesclam à fortes humanos cheios de personalidade unidos ao DNA de moda e vanguarda da marca.
Cenários como, Copacabana, Parque Lage, Vista Chinesa, Ponto Rio-Niterói, Museu de Arte Contemporânea e Museu do Amanhã são retratadas em imagens de drone por Facundo Guerra, que dialogam com a coleção de verão sob o olhar poético de Gleeson Paulino.
Facundo e Gleeson repetem a dobradinha que deu certo em Unlock São Paulo e agora estabelecem um diálogo entre as linhas arquitetônicas da capital carioca e as inspirações utilizadas na criação dos sapatos. A coleção traz conceitos minimalistas e sporty, trazendo novas intervenções, texturas, shapes e materiais. As principais apostas ficam por conta do vinil renovado em tons vibrantes combinado ao couro metalizado, da estampaanimal print snake e linhas geométricas que destacam os elementos marcantes das bags.
O resultado do projeto é uma série de fotografias que evidenciam o diálogo do urbano com a natureza e os recortes do cotidiano inseridos na moda. Flavia Lafer assina o styling da campanha, fotografada com as peças de Summer 2020 da Schutz.
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