Über amou VERT x Rick Owens – Em 2017, Rick Owens entrou em contato com a equipe da Vert em Paris para sugerir uma colaboração. Para ele, era a marca de tênis mais ecológica que o estilista poderia encontrar. Para VERT, foi a oportunidade de trabalhar com uma mente inspiradora de um universo, que à primeira vista, parece ser totalmente contrastante com o da marca. No entanto, ambos convergem para ir além das tendências e para procurar novas criações e inovações técnicas.
“Eu não tenho absolutamente nenhuma autoridade para promover a sustentabilidade, mas eu endosso a ideia de pensar e planejar um futuro com bondade em mente. Nós todos temos que começar de algum lugar.” – Rick Owens.
Projetado em conjunto com as duas equipes de design, usando as novas tecnologias do projeto VERT Running e a atitude de Rick Owens, o VERT x Rick Owens é um tênis mais que especial. A sola é feita de 45% bio-base, composta de óleo de banana, cana-de-açúcar e cascas de arroz, complementada com L-FOAM um material desenvolvido pela equipe da Vert a partir do látex nativo da Amazônia e EVA. O cabedal é feito em malha 3D (feita a partir de garrafas plásticas recicladas), sem costura, macio e respirável. Combinando tecnologia e design, o tênis VERT x Rick Owens esta disponível com exclusividade no Cartel 011, em São Paulo.
Desde sua estréia em 1994, Rick Owens tem consistentemente afirmado seu apego a sua própria visão de moda. Contemporânea, gráfica, arquitetônica e minimalista, seu trabalho é tão livre quanto sua mente. Às vezes provocante e brutal, ele inspira as pessoas a reivindicar sua individualidade. Desde 2005, a VERT vem fazendo tênis de forma diferente, impactando cada estágio de produção de forma positiva. Os tênis são feitos de algodão orgânico, borracha nativa da floresta amazônica e tecidos inovadores como o de garrafas plásticas recicladas.
Serviço
Cartel 011
R. Artur de Azevedo, 517 – Pinheiros, São Paulo
(11) 3081-4171
Ter-Sab 11h às 20h e Domingo 13h30 às 17h30
www.cartel011.com.br/
Sobre a VERT
Com design parisiense, fabricação e matéria-prima 100% brasileira, os tênis da marca são feitos de lona de algodão orgânico, cultivado por agricultores familiares do nordeste brasileiro, sem uso de agrotóxicos. Palmilha e sola são fabricadas com borracha nativa da Amazônia, comprada de seringueiros do Acre dentro das regras do comércio justo. O objetivo da marca é criar calçados de design clean e urbano, buscando sempre um impacto positivo na cadeia produtiva, tanto na parte social como ambiental.
www.vert-shoes.com.br
@vert_shoes
Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.
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