Yup

Vicunha apresenta novo posicionamento de mercado

Com mais de 50 anos de mercado e sensível a um mundo em constante transformação, a Vicunha, referência global em soluções jeanswear, apresenta ao mercado o modelo de negócios one stop shop, com a proposta de oferecer soluções integradas em jeanswear, do fornecedor ao consumidor final.

Aliado a um extenso processo de evolução cultural da empresa, a Vicunha se prepara agora para uma das mais importantes transições de sua história, que acontece em sintonia com o novo mindset de consumo. Presente na América Latina, Europa e Ásia, e reforçando seu posicionamento global como referência no segmento, a companhia mantém seu pioneirismo no setor, acompanhando as constantes mudanças da moda e da sociedade.

Em termos de resultados, a Vicunha espera conquistar não apenas maior eficiência e faturamento, mas se aproximar e aumentar a importância estratégica para seus clientes, permanecendo relevante neste mercado globalizado e cada vez mais conectado e imprevisível. “Com este norte inspirador para orientar nossas decisões de negócios, queremos ser a one stop shop modelo da cadeia têxtil mundial, com a consciência de que as relações são interdependentes e que ao compartilhar nosso conhecimento com todos os nossos relacionamentos, construiremos as bases para melhores resultados, cada vez mais sustentáveis”, comenta o diretor-presidente da Vicunha, José Maurício D’Isep.

A evolução da empresa acompanha a evolução da sociedade, que agora exige cada vez mais transparência em todos os processos da cadeia têxtil, desde o produtor ao varejista; onde as fabricantes e fornecedores também se aproximam do consumidor através de aquisições e criações de marcas de varejo, encurtando ciclos e mudando o cenário competitivo.

Essa etapa se concretiza após um trabalho de dezoito meses desenvolvido em parceria com a consultoria Thymus, que envolveu as altas lideranças da empresa no processo de revelar sua essência. Fundada em 1967 pelo espírito empreendedor das famílias Rabinovich e Steinbruch, em 2008 a Vicunha apostou estrategicamente no potencial do mercado jeanswear, atingindo a liderança mundial dentro deste segmento.

A mudança de dinâmica de negócio foi incentivada por Ricardo Steinbruch, que em 2018 passou o comando da empresa à D’Isep, atual diretor-presidente, para assumir o desafio de profissionalização e internacionalização da empresa, enquanto Steinbruch se mantém como presidente do conselho, trazendo sua visão de futuro ao negócio. “Permanecemos investindo na nossa integração global, modernização industrial e relevância local, assumindo o foco do cliente e a evolução cultural da companhia como pilares essenciais para termos sucesso no mercado global de hoje. Mantemos também nossos planos de internacionalização com foco estratégico na América Latina, e no desenvolvimento de produtos premium para o mercado europeu”, finaliza D’Isep.

Nessa conjuntura, a empresa investe e intensifica seus esforços por uma maior integração em suas operações no Brasil e no mundo, o que inicia uma perene modernização em suas unidades, permitindo uma gestão mais ágil da produção e estoques para atender o mercado global com maior relevância, através das práticas mais recentes e inovadoras da indústria, melhorando a competitividade de seus clientes, com cada vez mais qualidade, agilidade e sustentabilidade.

A evolução também traz, sobretudo, um viés cultural e comportamental, sem deixar de valorizar o DNA comercial da Vicunha. Toda essa construção, direcionada a uma nova gestão da empresa e das pessoas, foi implementada pela Thymus, que por meio de uma metodologia própria, auxiliou a companhia no processo de transição de uma indústria que vende para uma empresa comercial que também produz, como explica Tiago Guimarães, sócio-diretor da consultoria: “É essencial conscientizar as organizações sobre a relevância estratégica da gestão dos Ativos Intangíveis, Cultura e Marca de forma indissociável da Estratégia de Negócios. Isso se aplica ao modelo da dinâmica da empresa, que neste mundo globalizado, deixa de ser empresa máquina, e se torna uma empresa sistema vivo, como um organismo em constante evolução”.

O trabalho firmou, ainda, a identidade jeanswear da companhia, chegando ao posicionamento “Jeansidentity”, que materializa os fundamentos da Cultura Vicunha, seu jeito de pensar e agir no mundo, e a percepção da sua proposta de valor. Com a certeza em firmar sua liderança no segmento e com a consciência de que este movimento não se trata apenas de adquirir mais algumas competências ou instalar processos operacionais, D’Isep afirma: “Entendemos que a Identidade da nossa organização também precisava evoluir para sermos mais relevantes para os desafios de nossos clientes.”

Como resposta à demanda do mercado, a Vicunha vem se dedicando a tornar mais integrados e eficientes os seus processos produtivos, desenvolvendo projetos pioneiros conectados a essa nova estratégia. Parte destas soluções são:

• O showroom em modelo one stop shop, localizado no centro corporativo em São Paulo, que oferece um atendimento personalizado para cada cliente, desde um portfólio de produtos com soluções para tudo e para todos, até uma consultoria completa de tendências de moda, mercado e acabamentos;

• Projeto Pegada Hídrica Vicunha, que mapeou pela primeira vez no Brasil o consumo médio de água na produção de uma calça jeans, reforçando o pioneirismo em sustentabilidade da companhia e seu protagonismo em promover transparência na cadeia de moda, disponibilizando o relatório para todo o setor através da plataforma www.amodapelaagua.com.br;

• Portfolio de produtos sustentáveis com selo Eco Cycle — Less Water e Recycle — produzidos com técnicas que vão da economia de até 95% de água de água nos processos de acabamento à menor utilização de matéria-prima virgem, com o uso de fibras recicladas. Reafirmando seu compromisso com a redução do impacto ambiental, a Vicunha oferece soluções customizadas em sustentabilidade com foco no mercado de cada cliente, alinhada às demandas de um consumidor cada vez mais engajado e informado sobre a cadeia de moda;

• O aplicativo proprietário V-Space, catálogo digital que possibilita facilidade e agilidade na navegação do portfólio Vicunha com simulações 3D;

• Academia V.: futuro Centro de Excelência em Lavandeira, com lançamento previsto para 2020.

Sobre a Vicunha

Reconhecida mundialmente pelos elevados padrões de qualidade e sustentabilidade, a Vicunha é uma multinacional brasileira presente na América Latina, Europa e Ásia. Com mais de 50 anos de mercado, é referência global em soluções jeanswear, atuando no segmento de tecidos denim e brim. Além de produtos inovadores, a empresa leva ao mercado inteligência para a customização de serviços em tendências de moda, sustentabilidade, design e lavagens. É isso que faz da Vicunha uma empresa one stop shop, modelo de negócio que possibilita atender as necessidades dos clientes em um só lugar, ajudando a aumentar sua competitividade com soluções integradas. Celebrando a multiplicidade de um mundo em constante evolução, a Vicunha tem como propósito estimular a cultura do jeanswear, para que cada pessoa no mundo encontre seu jeansidentity.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

Artigos relacionados

113 Comentários

  1. The other day, while I was at work, my sister stole my apple ipad and
    tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  2. eu adoro quando me deparo com materiais tão
    bem redigidos quanto o que encontrei aqui neste blog .
    Vou continuar acessando esta página pois gostei muito dos seus textos .

  3. Hi! I could have sworn I’ve been to this website before but
    after reading through some of the post I realized it’s new to me.
    Anyways, I’m definitely glad I found it and I’ll be book-marking and
    checking back frequently!

    Feel free to visit my site Puri Royal Derma

  4. Howdy! This post couldn’t be written any better!
    Reading through this post reminds me of my previous room mate!
    He always kept talking about this. I will forward this article to him.
    Fairly certain he will have a good read. Many thanks for sharing!

  5. We wish to thank you once more for the stunning ideas
    you gave Janet when preparing a post-graduate research and also, most importantly, with regard to providing each of the ideas within a blog post.
    Provided we had known of your web site a year ago, we
    would have been rescued from the unnecessary measures we were having
    to take. Thank you very much.

    my blog post; True Keto Reviews

  6. Great items from you, man. I have be aware your stuff prior to and
    you’re simply too great. I actually like what you have
    acquired right here, really like what you’re saying and the best way through which you
    assert it. You make it enjoyable and you still care for to stay it smart.
    I can’t wait to learn much more from you. That is actually
    a tremendous web site.

    Here is my web site – Glacier Air Cooler Reviews

  7. Hello! I just wanted to ask if you ever have any trouble
    with hackers? My last blog (wordpress) was hacked and I ended up losing
    many months of hard work due to no back up. Do you have
    any methods to protect against hackers?

    Feel free to surf to my page: sexual desire

  8. Thanks for all of your labor on this website. My daughter really loves doing
    research and it’s really obvious why. My spouse and i learn all
    concerning the powerful manner you provide valuable things via your web
    blog and therefore invigorate response from people on the concern while my
    child is without question starting to learn a lot. Have fun with the
    rest of the year. Your performing a superb job.[X-N-E-W-L-I-N-S-P-I-N-X]I am really inspired together with your
    writing talents and also with the format for your blog. Is this
    a paid subject or did you modify it your self? Anyway stay up
    the nice high quality writing, it’s uncommon to see a nice blog like this one these
    days.

    my homepage stop smoking weed everyday

  9. Thanks so much for providing individuals with remarkably remarkable chance to read critical reviews from this web site.
    It’s always so brilliant plus full of a good time for
    me and my office friends to visit your blog particularly thrice in 7 days to read through the latest issues you have
    got. Not to mention, I am actually contented for the excellent creative
    ideas served by you. Some two facts in this posting are honestly the most suitable we have all ever had.

    Also visit my webpage: forum.mesign.com

  10. hello there and thank you for your information – I have definitely picked
    up anything new from right here. I did however
    expertise several technical points using this web site, as I experienced to reload the site many times previous to I
    could get it to load correctly. I had been wondering if your web host is
    OK? Not that I’m complaining, but sluggish loading instances times will often affect your placement in google and could damage your high quality score if advertising and marketing with Adwords.
    Well I am adding this RSS to my e-mail and can look out for much more of your respective interesting content.
    Make sure you update this again soon..

    Also visit my web-site lose fa

  11. Do you have a spam problem on this blog; I also am a blogger, and I was wanting to know
    your situation; we have created some nice procedures and we are looking
    to exchange solutions with others, why not shoot me an email
    if interested.

    Here is my web-site :: facial skin

  12. A person essentially lend a hand to make significantly articles
    I’d state. This is the first time I frequented your website
    page and so far? I surprised with the research you made to create
    this particular put up incredible. Excellent process!

    Here is my website; hemp seeds

  13. I know this if off topic but I’m looking into
    starting my own weblog and was wondering what all is
    needed to get setup? I’m assuming having a blog like yours
    would cost a pretty penny? I’m not very internet smart so I’m not 100% certain. Any tips or advice would be greatly appreciated.
    Thanks

    my blog post lower belly

  14. I am not sure where you’re getting your info, but good topic.

    I needs to spend some time learning much more
    or understanding more. Thanks for magnificent
    info I was looking for this information for my mission.

  15. Hello are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and create my own. Do
    you require any html coding knowledge to make your own blog?
    Any help would be really appreciated!

  16. You can definitely see your enthusiasm within the work you write.

    The arena hopes for even more passionate writers such as you who are not afraid to say how they believe.
    Always go after your heart.

  17. Woah! I’m really digging the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance” between usability
    and visual appeal. I must say you have done a awesome job with this.
    Additionally, the blog loads extremely quick for me on Internet explorer.
    Outstanding Blog!

  18. Hiya! Quick question that’s totally off topic. Do you know
    how to make your site mobile friendly? My web site looks weird when viewing
    from my iphone4. I’m trying to find a theme or plugin that might be
    able to resolve this problem. If you have any recommendations, please share.
    Cheers!

  19. Your style is very unique compared to other folks I’ve read stuff
    from. I appreciate you for posting when you’ve got the opportunity,
    Guess I’ll just book mark this site.

  20. Hi, I think your site might be having browser compatibility issues.
    When I look at your website in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, terrific blog!

  21. Pretty section of content. I just stumbled upon your weblog and in accession capital to assert that I get in fact enjoyed account your blog posts.
    Any way I will be subscribing to your feeds and
    even I achievement you access consistently fast.

  22. What’s Going down i am new to this, I stumbled upon this I
    have found It positively helpful and it has helped me out loads.

    I’m hoping to give a contribution & aid different users
    like its helped me. Good job.

  23. My spouse and I absolutely love your blog and find a lot of your post’s to be what precisely
    I’m looking for. Does one offer guest writers to write content for you personally?

    I wouldn’t mind publishing a post or elaborating
    on many of the subjects you write concerning here.
    Again, awesome web site!

  24. Hello there, I discovered your web site by way of Google at the same time as searching for a
    comparable topic, your web site came up, it seems to be
    good. I have bookmarked it in my google bookmarks.
    Hello there, simply turned into alert to your blog thru Google, and located that
    it’s really informative. I am going to watch out for
    brussels. I will appreciate for those who continue this in future.
    Numerous folks can be benefited from your writing.
    Cheers!

  25. Hmm is anyone else having problems with the images on this blog
    loading? I’m trying to figure out if its a problem on my end or if it’s the
    blog. Any suggestions would be greatly appreciated.

  26. Pretty section of content. I just stumbled upon your blog and in accession capital to assert that
    I get in fact enjoyed account your blog posts.

    Anyway I will be subscribing to your augment and even I achievement
    you access consistently rapidly.

  27. Today, I went to the beachfront with my children. I found a sea shell and gave it to my 4 year old
    daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to
    her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off topic but
    I had to tell someone!

  28. Hey Guys,

    Warning: From February 2024, all existing email autoresponders will become obsolete!

    In fact, if you want to send marketing emails, promotional emails, or any other sort of emails starting in February 2024, you’ll need to comply with Gmail’s and Yahoo’s draconic new directives.

    They require regular marketers like you and I to setup complex code on sending domains… and existing autoresponders like Aweber and GetResponse are not helping: they’re requesting you do all the work, and their training is filled with complex instructions and flowcharts…

    How would you like to send unlimited emails at the push of a button all with done-for-you DMARC, DKIM, SPF, custom IPs and dedicated SMTP sending servers?

    What I mean by all of that tech talk above, is that with ProfitMarc, we give you pre-set, pre-configured, DONE-FOR-YOU email sending addresses you can just load up and mail straight away.

    We don’t even have any “setup tutorials” like other autoresponders either, because guess what: we already did all the setup for you!

    All of our built-in sending addresses and servers are already pre-warmed with Gmail and Yahoo and they’re loving us: 99% inbox rate is the average!

    ⇒ Grab your copy here! ⇒ https://ext-opp.com/ProfitMarc

  29. Hey Guys,

    Warning: From February 2024, all existing email autoresponders will become obsolete!

    In fact, if you want to send marketing emails, promotional emails, or any other sort of emails starting in February 2024, you’ll need to comply with Gmail’s and Yahoo’s draconic new directives.

    They require regular marketers like you and I to setup complex code on sending domains… and existing autoresponders like Aweber and GetResponse are not helping: they’re requesting you do all the work, and their training is filled with complex instructions and flowcharts…

    How would you like to send unlimited emails at the push of a button all with done-for-you DMARC, DKIM, SPF, custom IPs and dedicated SMTP sending servers?

    What I mean by all of that tech talk above, is that with ProfitMarc, we give you pre-set, pre-configured, DONE-FOR-YOU email sending addresses you can just load up and mail straight away.

    We don’t even have any “setup tutorials” like other autoresponders either, because guess what: we already did all the setup for you!

    All of our built-in sending addresses and servers are already pre-warmed with Gmail and Yahoo and they’re loving us: 99% inbox rate is the average!

    ⇒ Grab your copy here! ⇒ https://ext-opp.com/ProfitMarc

  30. Hey Guys,

    Warning: From February 2024, all existing email autoresponders will become obsolete!

    In fact, if you want to send marketing emails, promotional emails, or any other sort of emails starting in February 2024, you’ll need to comply with Gmail’s and Yahoo’s draconic new directives.

    They require regular marketers like you and I to setup complex code on sending domains… and existing autoresponders like Aweber and GetResponse are not helping: they’re requesting you do all the work, and their training is filled with complex instructions and flowcharts…

    How would you like to send unlimited emails at the push of a button all with done-for-you DMARC, DKIM, SPF, custom IPs and dedicated SMTP sending servers?

    What I mean by all of that tech talk above, is that with ProfitMarc, we give you pre-set, pre-configured, DONE-FOR-YOU email sending addresses you can just load up and mail straight away.

    We don’t even have any “setup tutorials” like other autoresponders either, because guess what: we already did all the setup for you!

    All of our built-in sending addresses and servers are already pre-warmed with Gmail and Yahoo and they’re loving us: 99% inbox rate is the average!

    ⇒ Grab your copy here! ⇒ https://ext-opp.com/ProfitMarc

  31. Elevate Learning Adventures with The Story Shack!

    A library of 200+ high-quality books tailored to the school curriculum.
    StoryShack’s Build a Book bundle features word searches, quizzes, creative coloring pages, high-quality images, and top SEO keywords.
    StoryShack’s StoryCraft Pro bundle includes the “Melody Minds Library” with 350+ music tracks and “AnimateMasters Pro,” offering 30+ categories of animations.
    And as if that’s not enough, here are the MEGA BONUSES:

    ✔ 100+ Mega Mazes Pack
    ✔ 100+ Sudoku Elements Pack
    ✔ 100+ Comic Book Template Pack
    ✔ 100+ Handwriting Practice Template Pack
    ✔ 100+ Kids Story Book Templates
    ✔ Canva Book Templates
    ✔ Additional beautiful content like journal prompts
    ✔ INCLUDED: The Ultimate Workbook

    Click https://ext-opp.com/StoryShack to explore The Story Shack e-Learning Collection and seize the opportunity for multiplied income!

Deixe um comentário

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *

Verifique também
Fechar
Botão Voltar ao topo