Zinzane e Wöllner juntam forças em parceria digital estratégica
A moda feminina e estampada da Zinzane agora está à venda no e-commerce da Wöllner, assim como o estilo descolado esportivo da Wöllner passa a estar presente na loja online da Zinzane. A troca de coleções tem início nesta quinta-feira, dia 14 de maio, com uma parceria estratégica que transforma os canais de venda das duas marcas em marketplaces. A partir de agora, ambas as empresas passarão a ter novos sellers em suas plataformas.
“Vivemos um momento diferente, de repensar, olhar para dentro e ajudar o próximo. Mas também de investir e suportar a economia brasileira. A parceria com a Wöllner é apenas um primeiro passo”, explica Renato Villarinho, fundador da Zinzane.
Com o projeto digital, 100% dos produtos das duas marcas entram nos dois e-commerces, aumentando de imediato a oferta para suas bases.
“Essa união de forças supre a demanda dos clientes da Wöllner pela presença de produtos femininos em seu site, da mesma forma que atende à necessidade da Zinzane em oferecer um portfólio de produtos ainda maior em sua loja virtual”, diz Lauro Wöllner , CEO da marca.
Zinzane e Wöllner têm sinergias marcantes: a busca incessante pela entrega de produtos e serviços de alta qualidade, o espírito de vida carioca, o apoio ao esporte nacional e o desejo de aderir, o mais rápido possível, à digitalização do varejo nacional.
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