Moda Masculina

adidas Skateboarding e a skatista Nora Vasconcellos revelam a primeira coleção unissex em evento em São Paulo

O lançamento especial acontece durante a programação do adidas #SkateCopa Classics, em dia que celebra o skate feminno

adidas Skateboarding e Nora Vasconcellos se unem para apresentar a primeira coleção unissex. Sem limites e criada para todxs, a coleção cápsula é um reflexo do estilo pessoal de Nora e seu amor pelo skate.
“A beleza [do skateboarding] é que é acessível para todos, se estiverem dispostos a tentar”, comenta Nora ao explicar por quê escolheu co-criar a coleção unissex. “Eu amo criar shapes e gráficos, mas essa é a maior expressão do que já desenhei em produtos. É uma coleção universal que quebra as barreiras de definir ‘isso é para homem’ e ‘isso é para mulher’. Eu posso ver caras que andam comigo como Diego Najera e Males Silvas saindo para uma paleta de cor mais escura e alguém como deAndre Thebpanya indo para outras cores – e tudo isso se complementa”.
A coleção traz uma série de peças de vestuário em tons pastel, além de um 3MC em lavanda.

O 3MC x Nora traz detalhes como o nome da skatista e uma arte feita por ela dentro do tênis. Outros elementos incluem um agradecimento a sua cidade natal – Pembroke, em Massachusetts (EUA), e seu ano de nascimento costurado no calcanhar.

A lançamento da coleção adidas Skateboarding x Nora Vasconcellos acontece hoje, 17 de outubro, durante o DIA DAS — evento de skate, música, talks e atividades comandadas por mulheres, feito em parceria com o coletivo Britneys Crew. O evento faz parte da programação do adidas #SkateCopa Classics e traz o protagonismo para elas, mas é aberto para todxs.

O DIA DAS rola hoje, das 18h a 0h, na Galeria Pilar (Rua Barão de Tatuí, 389 — São Paulo).

A coleção adidas Skateboarding está disponível nas principais lojas especializadas, lojas adidas Originals e em adidas.com.br/skateboarding com valores de R$ 179,99 a R$ 329,99.
Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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