Moda Masculina

Calvin Klein anuncia nova campanha de underwear com #MyCalvins IRL

Naomi Campbell, Diplo, Jacob Elordi, Odell Beckham Jr., Matthew Noszka, Beth Ditto, Bella Hadid e Cara Taylor para Calvin Klein

A nova campanha da Calvin Klein #MYCALVINS IRL, In Real Life, celebra dois pontos de vista totalmente diferentes do que é ser sexy. O resultado transita na mistura entre a imagem publica e as historias privadas do time sem barreiras da marca, e questiona como você se sente sexy: com filtros ou na vida como ela é?

A campanha da Calvin Klein tem um cast de personalidades que usam sua confiança, com uma nova ideia do que é ser sexy. A supermodelo Naomi Campbell, DJ e produtor Diplo, o ator Jacob Elordi, o jogador de futebol americano Odell Beckham, Jr., o modelo Matthew Noszka e a cantora Beth Ditto estrelam em sua primeira campanha da CALVIN KLEIN ao lado das modelos Bella Hadid e Cara Taylor. Todos se mostram extremamente confortáveis em seus próprios corpos e mostram sua confiança em seus CALVINS.

A Calvin Klein #MYCALVINS IRL traz um ponto de vista único sobre o sexy capturando momentos posados e descontraídos. Em uma serie de videos cheios de energia feitos por Bardia Zeinali e fotos do genial Daniel Jackson, a campanha traz à vida uma perspectiva pura e divertida do sensual; que encoraja a expressão própria e ressalta a ideia de que sexy e um estado de espirito.

A coleção da marca Fall 2019 apresenta diversas opções dos lançamentos da marca, incluindo: Neon, 1981 Bold, tanto no feminino quanto no masculino, e Liquid Touch, na categoria de sutiãs.

Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear? É fácil! Siga nosso editor Fábio Monnerat no Instagram.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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