Yup

Apenas mais uma edição morna da Vogue Brasil

Anok Yai e Alton Mason por Luigi & Iango na Vogue Brasil

Lindas as capas da Vogue Brasil de agosto, mas não passam de uma boa embalagem. Anok Yai e Alton Mason estão deslumbrantes (como sempre) em fotos de Luigi & Iango. Mas a Vogue segue morna e sem uma personalidade que faça da edição brasileira algo realmente relevante para o mundo da moda.

Representatividade negra importa e muito! afinal de contas, o Brasil é o pais mais negro fora da África. Quem diz isso são os próprios brasileiros, 50,7 % da população se autodeclara negra e parda (Censo 2010). 47,7% da população se diz branca. Então, os negros não eram maioria antes de 2010? O que mudou foi a identificação do brasileiro com cor e raça.

Vemos o reflexo desse pensamento na beleza e na moda. O retorno dos cachos, a maior diversidade no mercado da beleza, o maior número de modelos e atrizes negras nas capas de revistas, as marcas com identificação afro, os festivais como Black na Cena, o sistema de cotas nas universidades e a apresentação da MC Sofia e Karol Conká na abertura das Olimpíadas. De fora, o Oscar da Lupita, a eleição de Barack Obama, a força da Michelle, a comoção mundial com a morte de Nelson Mandela. São conquistas do pensamento, da economia, do ativismo digital.

Mas será que ter dois modelos negros na capa mostram realmente que a Vogue é engajada? Não consigo ver nada além de uma bela embalagem, vazia como de costume.

Sem contar que o editorial é cheio de marcas como: Chloé, Gucci, Saint Laurent, Dolce Gabbana e cia internacional. Nada contra as marcas gringas, mas isso as outras edições da Vogue americana, francesa e italiana já mostraram – e muito melhor!

O que há de novo pra Vogue Brasil mostrar? Essa deveria ser a pergunta da equipe. Do jeito que está, não funciona e não gera desejo.

Equipe Vogue para a capa de agosto de 2019.

 

 

  • Luigi & Iango – Photographer
  • Pedro Sales – Fashion Editor/Stylist
  • Luigi Murenu – Hair Stylist
  • Georgi Sandev – Makeup Artist
  • Gina Edwards – Manicurist
  • Alton Mason – Model
  • Anok Yai – Model

Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear? É fácil! Siga nosso editor Fábio Monnerat no Instagram.

 

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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