A Handred, marca referência para todos os gêneros de André Namitala, inaugura seu segundo endereço em São Paulo agora no Iguatemi para receber o público paulistano no piso superior do shopping. A abertura oficial acontece no dia 19 de abril e marca o terceiro espaço físico da carioca – que possui uma loja Ipanema-RJ e outra no Jardins-SP.
A nova loja é uma evolução dos projetos arquitetônicos anteriores e conta com a experiência do Estúdio Chão, escritório responsável também pelo projeto dos outros dois espaços da marca. Namitala optou por expandir a Handred em São Paulo com a abertura no Iguatemi pela força e tradicionalidade do shopping no varejo.
Orgânico e com foco exclusivo na madeira e no vidro, a pop-up mantém o protagonismo no linho, que é visto nas longas cortinas em cores contrastantes. O piso também ganha recorte orgânico em duas cores de cimento queimado, bege e mostarda, mantendo a loja aquecida com uma iluminação que remete a um fim de tarde dourado.
O desejo da carioca Handred, de trazer o ambiente externo para dentro, é observado em paredes com texturas porosas em tom de areia, de onde saem tubos de madeiras maciças para que as roupas sejam expostas. O modernismo é exaltado em móveis de jacarandá, palhinha, couro e pé palito, trazendo um ar caseiro e aconchegante para o espaço.
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