Moda Masculina

Levi’s foca em sustentabilidade e, ao lado de jovens artistas, incentiva a comprar melhor e usar por mais tempo

Marca segue expandindo o conceito de moda circular com iniciativas para ajudar consumidores a entenderem o valor de suas roupas e os impactos ambientais de suas decisões de compra.

Foto de Fábio Monnerat Fábio Monnerat Mande um e-mail abril 21, 2021
661 2 minutos de leitura
A Levi’s foi pioneira por décadas no que diz respeito à justiça social, engajamento cívico e meio ambiente, e agora a marca espera que a próxima geração de líderes compartilhe sua mensagem de comprar melhor e usar as coisas que amam por mais tempo para reduzir nosso impacto coletivo no planeta. A nova campanha da Levi’s tem o objetivo de tornar a moda mais circular: Buy Better, Wear Longer “Compre melhor, use por mais tempo”.

Como uma empresa que celebrou pioneiros e aspirou a trazer soluções ambientais inventivas e inovação para o mercado, a marca viu a sua voz em jovens ativistas que vêem os desafios ambientais por uma lente semelhante. Liderada por um grupo inspirador de agentes de mudança – Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain e Marcus Rashford, a campanha une o trabalho impactante desses seis ativistas e o compromisso da Levi’s em fazer roupas de qualidade que durem e possam ser vestidas de novo, por gerações.

A youtuber americana Emma Chamberlain é uma voz importante em sua geração, além de amar roupas de segunda mão e de fazer algo velho e novo de novo. Jaden Smith é um parceiro de marca de longa data e pensador com ideias semelhantes.
O interesse de Jaden pela água o levou a aumentar a conscientização sobre os recursos limitados do nosso planeta. Marcus Rashford é um jogador de futebol inglês, ativista político e filantropo, que impulsiona e defende mudanças sociais.Xiuhtezcatl é um ativista climático indígena, artista de hip-hop, autor, filantropo e ícone transcultural. Melati é uma voz urgente no espaço do ativismo climático que acredita que os jovens podem acelerar a mudança e que, no momento, não podemos nos dar ao luxo de ter tempo. XIye Bastida é uma ativista da mudança climática, nascida e criada em San Pedro Tultepec, uma cidade atingida por secas e inundações.

Junto com a campanha, a marca segue mais comprometida do que nunca em preservar a saúde do meio ambiente por meio de práticas comerciais e de fabricação sustentáveis, a temporada Spring Summer 2021 da Levi’s® continuará a impulsionar iniciativas de sustentabilidade em grande parte de seus produtos.

“Sustentabilidade e consumo responsável são mais importantes do que nunca e são a principal preocupação quando criamos nossas coleções. Nosso foco é a qualidade em tudo o que fazemos e criamos sustentabilidade em todos os lugares que podemos, incluindo inovações em tecidos e processos como os acabamentos Cottonized Hemp e Water

A temporada Spring Summer 21 inspirada na natureza, “Second Nature”, combina as tendências de estilo outdoor mais soltas e utilitárias que atualmente dominam as ruas e passarelas com uma variedade de tecidos e práticas mais sustentáveis. Introduzindo tecidos sustentáveis em toda a coleção da temporada, incluindo Algodão Orgânico, Cottonized Hemp e materiais macios e sustentáveis com Tencel™ – que reduzem o desperdício e o uso de água e energia.

A reciclagem também é destaque graças ao uso mais amplo de materiais reciclados e recicláveis, onde existem os programas de reciclagem e tecnologia necessários, parte de nosso esforço para produtos e práticas mais circulares. E, como sempre, Levi’s® Wellthread continua a liderar o avanço em inovações mais sustentáveis, introduzindo uma mistura de tecido com 55% de hemp e novas técnicas de tingimento natural. É um conjunto de estratégias que ajuda a apontar o caminho para um futuro mais sustentável.
Etiquetas
Foto de Fábio Monnerat Fábio Monnerat Mande um e-mail abril 21, 2021
661 2 minutos de leitura
Foto de Fábio Monnerat

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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