Yup

Moda autoral: Conheçam o trabalho de Renan Giordane

Amo apresnetar marcas e criadores autorais da moda nacional e meu bate-papo hoje é com uma pessoa que eu adoro – Renan Giordane.

1 QUEM É A @GIORDANERENAN?

É difícil responder essa questão!!
Pois sou uma mistura de autenticidade com referências pessoais.
A Renan é uma visionária, que acredita na moda como forma de expressão e liberdade.

2 COMO COMEÇOU A IDEIA DE TER UMA MARCA?

Sempre gostei de desenhar, porém, no interior de São Paulo, esse tipo de sonho sempre tem limitação. Mas aos 15 anos quando assisti um desfile na tv, aquele momento vendi minha alma e sabia que era aquilo que eu queria fazer. E já começei a me envolver, desenhando vestidos pras minhas amigas e acompanhando a confecção na costureira que até hoje faz roupas pra mim hahaha eu amo!!

E, obviamente, eu já me expressava de forma diferente no modo de vestir desde sempre, mas a chave virou, depois que morei na França por 1 ano. Como eu morava muito próximo a Paris, em Dijon, pude vivenciar todo ar modal que aquela capital oferece aos entusiastas de moda e decidi que criaria um perfil próprio, me expressando através das minhas criações e criando uma forte identidade de estilo.

3 COMO É O PROCESSO CRIATIVO?

Não tem uma coisa específica, uma receita de bolo, pois as inspirações partem de tantos lugares.
Eu pesquiso muito sobre variação de tecido, modelos, texturas e cores.
A inspiração vem às vezes de um sonho, de uma foto antiga, de algum livro que estou lendo, uma revista que estou folheando.

Depois de escolher a referencia que me inspirou, começo a tirar da cabeça e colocar no papel, busco sempre manter minha característica “too much”, criando peças únicas, que vibram, têm identidade e muita personalidade!!!

4 QUAL O PROPÓSITO DA MARCA?

O propósito pra mim é levar uma moda conceitual a todos os públicos, pois sabemos que peças assim normalmente são muito inacessíveis no Brasil.

5 QUAIS OS MAIORES DESAFIOS ENFRENTADOS PARA TER UMA MARCA AUTORAL NO BRASIL?

Aceitação no mercado.
Sei que meu nicho é extremamente específico, porém, acredito na expressão através da moda.
Além disso, o processo para ter uma peça única é caro, envolve exclusividade, envolve entrega e infelizmente às vezes, isso é ignorado!!!

6 QUAIS OS SONHOSDA MARCA? E O QUE IMAGINA PARA O FUTURO?

Os sonhos são os clichês, porém não platônicos. Chegar a uma semana de moda, ter meu nome no mercado.

7 ONDE PODEMOS ENCONTRAR AS PEÇAS?

E, por hora, as peças estão disponíveis à venda no meu perfil pessoal no Instagram, o @giordanerenan, porque esse bebê é super novo! Mas logo terá um perfil pra marcar e tudo que se tem direito.

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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