Em comemoração aos 100 anos da maior marca de headwear do mundo, a New Era se uniu com a Evoke, marca de lifestyle da GO Eyewear, para uma collab que reflete a paixão pelo universo fashion street style. A novidade inclui dois kits com os principais clássicos de cada label em versões exclusivas e customizadas.
Os bonés New Era selecionados para fazer parte dos kits foram os clássicos 9FORTY e o 9FIFTY com a sua lendária aba reta. O diferencial fica com o modelo 9FORTY com aba curva Snapback ajustável, que garante um encaixe perfeito com muito conforto. Ambos terão a clássica frase “The Eyes Never Lie” aplicada na parte frontal.
A Evoke traz versões customizadas dos óculos Futurah, modelo que apresenta um design contemporâneo e futurista; e do EVK 25, uma releitura contemporânea e única do clássico aviador. Os dois acessórios levam uma personificação extra do logo “flag” da New Era aplicado a laser na parte externa ao lado esquerdo da lente. Com dois acessórios diferentes, cada marca apresenta uma solução de estilo para complementar diretamente o visual do público. Um dos kits será composto por óculos Futurah e Boné 9FIFTY; e o outro, Óculos EVK 25 (estilo aviador) e Boné 9FORTY A-Frame.
Para Gustavo Martins, Diretor de criação da Evoke, as colaborações e cobranding com personalidades marcantes fazem parte da cultura da marca. “Nossas collabs resgatam a essência e raiz da marca. Ainda, essa é a primeira vez que realizamos uma ação com uma marca internacional de porte tão importante quanto a New Era. Temos muitos valores em comum e esperamos expandir o público da Evoke e posicionar a marca reforçando sua presença genuína no universo street style”, conta.
“Neste ano completamos 100 anos de companhia e já coletamos parcerias com diversas marcas e artistas renomados, locais e mundiais, que permeiam o nosso universo e conversam com o público final. A collab com a Evoke resgata uma essência de inovação e irreverência, que queremos trazer para os produtos e comunicação”, explica Christiano Reis, Gerente de Marketing da New Era.
Para comunicar a novidade, as marcas escolheram os modelos Ana Mirski e Nabillah Sedar, que posaram para as lentes do renomado fotógrafo mineiro Hick Duarte, em São Paulo. O styling foi assinado pela Ana Wainer e o makeup/hair pela Nati Sexto. A direção criativa é de Gustavo Martins e Eduardo Hirama e a direção de arte é de Eduardo Hirama.
A campanha foi lançada dia 27 de outubro e conta com 12 fotos e 5 filmes de até 10″. O conteúdo foi produzido pela GO Eyewear e será veiculado nas redes sociais da marca.
Sobre a New Era
Em 2020, a New Era celebra seu centenário como a empresa de headwear mais icônica do mundo. O legado de 100 anos da marca é inserido no patrimônio e na cultura esportiva por meio de parcerias e coleções com algumas das principais ligas, atletas, designers, artistas e ícones em todo o mundo. A marca continua inovando e acompanhando as tendências para oferecer bonés, roupas e acessórios tão exclusivos e inspiradores quanto as pessoas que os usam. A New Era incentiva a expressão verdadeira do estilo pessoal e da individualidade através de seus produtos. Empresa familiar já em sua quarta geração, a New Era está sediada em Buffalo, NY, comercializando e distribuindo seus produtos em mais de 120 países através de seus escritórios afiliados em Londres, Tóquio, Paris, Hong Kong, Cidade do México, São Paulo, Colônia, Xangai, Barcelona, Seul, Melbourne, Toronto e Bolonha.
Sobre a Evoke
A Evoke é uma marca de lifestyle especialista em óculos que faz parte do grupo GO Eyewear. Criada em 2001, nasceu com um DNA contemporâneo e a missão de materializar imagens, ideias e sensações por meio de iniciativas criativas e inovadoras. Seus produtos são feitos com excelência em qualidade e tecnologia, na maioria das vezes, de forma artesanal. Ao longo dos anos, a Evoke foi a primeira marca a promover a convergência entre design de óculos, arte, música e estilo.
http://www.evoke.com.br / @evoke
Sobre a GO
A GO Eyewear é uma empresa brasileira que cria, produz e distribui óculos de marcas que são sinônimo de design, tecnologia e qualidade no Brasil e no mundo. Há mais de 15 anos no setor óptico, a GO Eyewear traduz em suas marcas uma visão de paixão que se materializa em óculos de sol e de receituário para todos. Com distribuição em mais de 50 países, incluindo Europa e Ásia, as marcas apresentam a cada coleção novas ideias e conceitos que permitem uma abrangência plural, oferecendo inovação, tendência e acessibilidade para os mais diversos perfis e necessidades.
http://www.goeyewear.com.br / @goeyewear
Em comemoração aos 100 anos da maior marca de headwear do mundo, a New Era se uniu com a Evoke, marca de lifestyle da GO Eyewear, para uma collab que reflete a paixão pelo universo fashion street style. A novidade inclui dois kits com os principais clássicos de cada label em versões exclusivas e customizadas.
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