Moda Masculina

Montblanc expande sua linha wearable com um smartwatch Summit Lite

Com o lançamento do Summit Lite, Montblanc traz uma explosão de energia para sua crescente linha de smartwatches Summit. Concebido para uma geração emergente de usuários de smartwatch de luxo, que buscam wearables que combinem com seus estilos de vida ativos e saudáveis, o relógio se diferencia de outros wearables Montblanc pelo seu design inovador e funcionalidades simplificadas para auxiliar na preparação física e na melhoria do desempenho e bem-estar.

“Com o foco renovado na saúde, condicionamento físico, atenção plena e bem-estar, criamos um smartwatch contendo as ferramentas certas para apoiar seu proprietário ao longo do dia, de uma forma instintiva e fácil. Chamado de Summit Lite por causa de seu design leve, ele se alinha com as atividades de seu usuário. Foi criado para pessoas de alto desempenho que estão constantemente em movimento e combinam sua rotina de exercícios com sua rotina de trabalho”, explica Nicolas Baretzki, CEO da Montblanc.

A caixa de 43 mm do smartwatch é leve, feita de alumínio reciclado e aço inoxidável robusto, dando-lhe sua aparência ativa e de alto desempenho, enquanto a forma atraente é moderna e elegante. O case vem em um preto fosco ou na cor cinza prateado fosco e é combinado com um tecido esportivo ou uma pulseira de borracha, criando quatro variações diferentes de design. O smartwatch possui display AMOLED de 1,19 com recoberto pelo ulltrafino Gorilla Cover Glass. Ele também oferece um monitor de frequência cardíaca e GPS atualizados e é resistente à água até 5 ATM. Como outros relógios Summit, a tecnologia e o software são alimentados com Wear OS by Google, que é compatível com smartphones Android e iOS.

Além de todo o ecossistema de aplicativos e serviços Wear OS by Google, a Montblanc desenvolveu aplicativos proprietários baseados em algoritmos comprovados que distinguem o smartwatch Summit Lite e agregam valor exclusivo para o seu usuário. São eles:

  • Cardio Coach – O app Cardio Coach oferece recomendações personalizadas de exercícios com base em seu nível de condicionamento físico atual (VO2 máximo) e conselhos de treinamento ao vivo. Ele acompanha o progresso dos usuários e se ajusta de acordo com eles. Os usuários podem melhorar seu condicionamento físico de acordo com seus próprios objetivos e no ritmo desejado – para resultados ideais saudáveis ​​e duradouros.
  • Body Energy – O app rastreia a exaustão física e mental para mostrar o nível de energia atual dos usuários. Ele incorpora dados de sono, atividade e nível de estresse. Os usuários percebem a influência de seu comportamento, em seu nível de energia e podem, portanto, adaptar seus planos para otimizar seu uso diário de energia.
  • Sleep – O app rastreia o sono dos usuários em detalhes: duração, qualidade e fases de sono. Emite recomendações personalizadas para melhorar a qualidade do sono e, portanto, o nível de energia diário. O usuário obtêm uma compreensão clara de seus padrões de sono e pode melhora-los ativamente.
  • Stress – O app rastreia os níveis de stress físico e mental e dá conselhos em momentos estratégicos. Os usuários obtêm mais clareza sobre a resposta de seu corpo a eventos estressantes e recebem recomendações proativas para fazer exercícios respiratórios em momentos de estresse.

O smartwatch Summit Lite foi desenvolvido com os princípios de sustentabilidade da Montblanc, apresentando uma caixa feita de alumínio reciclado e embalagem sustentável feita 100% de papel.

O smartwatch Montblanc Summit Lite está disponível a partir de Janeiro 2021 em boutiques selecionadas. Para mais informações, visite: https://www.montblanc.com.br/Tecnologia/Summit-Smartwatch

Fábio Monnerat

Consultor de marketing de moda e tendências, criador digital e um grande entusiasta da moda masculina.

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