A indústria da moda enfrenta um ano preocupante pela frente. O contexto macroeconômico é desafiador e os participantes descobrirão que o caminho para a criação de valor não é claro ou requer níveis de investimento difíceis de engolir. A digitalização continua sendo crítica, enquanto os participantes devem abordar as crescentes preocupações dos consumidores com a sustentabilidade, se quiserem garantir seu futuro.
No geral, o McKinsey Global Fashion Index prevê que a indústria da moda continuará a crescer de 3 a 4% em 2020, um pouco mais lenta do que a estimativa de 3,5 a 4,5% de 2019. Essa desaceleração resultará da cautela crescente dos consumidores em meio a uma incerteza macroeconômica mais ampla, revolta política em todo o mundo e a contínua ameaça de guerras comerciais .
Naturalmente, essa incerteza é refletida em nossa pesquisa anual de executivos sênior da BoF-McKinsey. Surpreendentemente, apenas 9% dos entrevistados pensam que as condições para a indústria melhorarão este ano, em comparação com 49% que disseram o mesmo no ano passado. “Desafiador”, “incerto” e “perturbador” foram as palavras mais usadas para descrever a indústria, em comparação com as “mudanças” mais neutras do ano passado, “digital” e “rápido”.
Outra divergência em relação aos anos anteriores é que agora o pessimismo é amplamente verdadeiro, independentemente da região ou segmento, com mais da metade dos entrevistados em todas as regiões prevendo um ambiente em deterioração. A região mais otimista é a Ásia, embora, mesmo lá, apenas 14% dos executivos esperem uma melhoria nas condições. E no luxo, onde o desempenho tem sido forte, ainda há pouca esperança de recuperação.
Nossos dez temas definidores para 2020 são uma evolução acentuada em relação aos anos anteriores, com os riscos mais próximos e mais graves. O que está claro é que seguir um caminho de turbulência à frente, agora mais do que nunca, exige que as empresas estejam sintonizadas com seu ambiente e sejam ágeis em suas respostas. Embora os vencedores no topo mantenham seu domínio no setor, o restante terá que trabalhar ainda mais para acompanhar o ritmo.
Os 10 temas da indústria da moda que definirão a agenda em 2020:
Recomenda-se cautela contínua para o próximo ano, pois a crescente turbulência subjacente pode atrapalhar as relações entre economias de mercado desenvolvidas e emergentes. Os indicadores de risco de recessão estão estimulando as empresas de todos os setores a criar um manual de resiliência e planejar outros riscos macro como instabilidade geopolítica e inflamação das tensões comerciais.
A China continuará a oferecer oportunidades interessantes e a desempenhar um papel de liderança na indústria da moda global, mas o mercado colossal está se mostrando mais difícil de quebrar do que as marcas antecipavam. À medida que alguns atores de sucesso se tornam excessivamente dependentes da China e outros lutam, as empresas devem considerar a possibilidade de expandir seus riscos expandindo para outras regiões geográficas de alto crescimento.
À medida que os modelos tradicionais de engajamento lutam em plataformas de mídia social estabelecidas, os participantes da moda precisam repensar sua estratégia e encontrar maneiras de maximizar seu retorno sobre os gastos com marketing. O conteúdo que chama a atenção será essencial, implantado na plataforma certa para cada mercado, usando frases de chamariz persuasivas e, sempre que possível, um link direto para a finalização da compra.
A demanda do consumidor por conveniência e imediatismo está levando os varejistas a complementar as redes existentes com lojas de menor formato que atendem aos clientes onde quer que estejam e reduzem o atrito na jornada do cliente. A fórmula vencedora contará com experiências na loja e sortimentos localizados em bairros e subúrbios além das principais vias de compras.
A indústria da moda global consome extremamente energia, polui e desperdiça. Apesar de alguns progressos modestos, a moda ainda não levou a sério suas responsabilidades ambientais. No próximo ano, os participantes da moda precisam trocar banalidades e ruídos promocionais por ações significativas e conformidade regulatória, enquanto atendem à demanda do consumidor por mudanças transformacionais.
As marcas de moda estão explorando alternativas aos materiais padrão atuais, com os principais participantes focados em substitutos mais sustentáveis, que incluem favoritos antigos redescobertos e redesenhados recentemente, além de materiais de alta tecnologia que proporcionam estética e funcionalidade. Esperamos que a P&D se concentre cada vez mais na ciência de materiais para novas fibras, têxteis, acabamentos e outras inovações de materiais a serem usadas em escala.
Consumidores e funcionários estão pressionando cada vez mais as empresas de moda a se tornarem defensoras pró-ativas da diversidade e da inclusão. Mais empresas elevam a diversidade e a inclusão como uma prioridade mais alta, incorporam-na à organização e contratam papéis de liderança dedicados, mas as iniciativas das empresas também passam por um exame minucioso em termos de sinceridade e resultados.
Marcas e varejistas de moda estabelecidos enfrentarão uma concorrência crescente de novos concorrentes asiáticos, à medida que fabricantes e PMEs abandonam seus papéis tradicionais e vendem diretamente a consumidores globais. Espere uma maior concorrência de players até então desconhecidos da cadeia de suprimentos asiáticos que projetam itens populares para vender a preços acessíveis usando plataformas de comércio eletrônico transfronteiriças.
As feiras tradicionais devem responder ao aumento da atividade direta ao consumidor, ciclos de moda mais curtos e digitalização, adotando novos papéis e ajustando seu público-alvo. Em uma tentativa de se diferenciar – ou mesmo apenas de sobreviver – mais desses eventos adicionarão atrações B2C ou lançarão novos serviços e experiências para melhorar o relacionamento com o público B2B tradicional.
As avaliações dos participantes da moda digital atingiram níveis vertiginosos e, apesar de uma série de IPOs de alto perfil e empresas privadas atingindo o status de unicórnio, o sentimento dos investidores está piorando. A apreensão dos investidores está crescendo no caminho da lucratividade para alguns players digitais, de varejistas e mercados on-line pure play, a marcas diretas ao consumidor e outros modelos de negócios digitais.
Curte o nosso conteúdo? Vale lembrar que pra você ficar por dentro de todas as tendências do mundo da moda masculina, grooming e footwear, seguindo nosso editor Fábio Monnerat no Instagram.
Fonte:BOF
What a material of un-ambiguity and preserveness of valuable knowledge on the topic of unexpected feelings.
Hey there! I know this is kinda off topic nevertheless I’d figured I’d
ask. Would you be interested in exchanging links or maybe
guest authoring a blog article or vice-versa?
My site addresses a lot of the same topics as yours and I feel we could greatly benefit from each other.
If you’re interested feel free to send me an e-mail.
I look forward to hearing from you! Superb blog by the way!
Keep working ,terrific job!
Also visit my web-site :: Truvita CBD
Currently it sounds like Expression Engine is the
best blogging platform out there right now.
(from what I’ve read) Is that what you are using on your blog?
Feel free to visit my site … Dick Fuel XXX Male Enhancement
Link exchange is nothing else except it is just placing the other person’s blog link on your
page at suitable place and other person will also do similar for
you.
Here is my page … Radical Slim Keto Reviews
Hello very cool web site!! Guy .. Beautiful .. Superb
.. I will bookmark your web site and take the feeds also…I am satisfied to seek out a lot of helpful information right here within the post, we want work out extra techniques on this regard, thanks for sharing.
my web-site; forum.adm-tolka.ru
Some really interesting information, well written and
broadly speaking user friendly.
My website :: Tri-Bol Testo
Thanks for ones marvelous posting! I actually enjoyed reading it, you’re a great author.
I will ensure that I bookmark your blog and may come back later
on. I want to encourage you continue your great
work, have a nice weekend!
My website – Viking XL
I am thankful that I observed this web blog, just the right info that I
was looking for!
My website: Radical Slim Keto Reviews
Thank you for the sensible critique. Me & my neighbor were just
preparing to do some research on this. We got a grab a book from our area
library but I think I learned more clear from this
post. I’m very glad to see such magnificent info being
shared freely out there.
Review my web site :: Cognifen Memory Support
It’ѕ remaｒkable for me to have a web page, which is useful for my
know-how. thаnks admin
Please let me know if you’re looking for a article author for your site.
You have some really good articles and I believe I would be
a good asset. If you ever want to take some of the load off, I’d love to
write some articles for your blog in exchange for
a link back to mine. Please blast me an e-mail if interested.
Regards!
my web site – Body Core Keto
Inspiring quest there. What happened after? Take care!
Also visit my site: BodyCor Keto
I have read so many articles about the blogger lovers but this paragraph is actually a pleasant paragraph,
keep it up.
Also visit my site – Vital Maxx XL
Just wanna admit that this is invaluable, Thanks for taking your time
to write this.
Also visit my web site; Nitro Strive Review
This is the right web site for everyone who hopes to understand this topic.
You realize so much its almost tough to argue with you (not that I
really would want to…HaHa). You definitely put a brand new spin on a topic that has been discussed for years.
Excellent stuff, just excellent!
Here is my web-site; 918kiss 2 Android download
Amazing! This blog looks exactly like my old one!
It’s on a completely different subject but it has pretty much the same layout and design. Wonderful choice of colors!
Review my blog: Keoni CBD Oil Review
Thanks a bunch for sharing this with all people you really realize
what you are talking about! Bookmarked. Please also seek advice from my web site
=). We may have a hyperlink change arrangement between us
My homepage: id akaun test mega888
Thanks for finally talking about > 10 temas que definirão
a Agenda de Moda em 2020 – Moda Masculina por Fábio
Monnerat < Liked it!
Also visit my website – jackpot playboy2
hi!,I ｒeally like your writing so so much! percenage we keep up a correspondencce more about your
post on AOL? I reգuire a specialist on this aea to resolve my problem.
May be that is yⲟu! Loοking forward too see you.
Thanks for all your efforts that you have put in this.
Very interesting info.
My web site – Essential Nutrition Performance Enhancer Reviews
Informative article, exactly what I was looking for.
Feel free to surf to my web site rollex11 ios
Magnificent goods from you, man. I have take into accout your stuff
prior to and you’re simply extremely great.
I really like what you have bought right here,
really like what you are stating and the best way wherein you are
saying it. You’re making it enjoyable and you still take care of to
stay it smart. I cant wait to learn much more from you.
This is really a terrific site.
Wonderful article! We are linking to this great content on our site.
Keep up the good writing.
Here is my homepage … Jolt Alpha Pills
I know this web site presents quality dependent articles or reviews and other
data, is there any other web site which presents such data in quality?
Feel free to visit my web blog; Testo Fit Extreme Ingredients
You can certainly see your skills within the work you write.
The arena hopes for even more passionate writers such as you who
are not afraid to mention how they believe. All the
time go after your heart.
my homepage; Slimingo Keto Review
I couldn’t refrain from commenting. Well written!
Also visit my webpage :: Pure Optimum Keto Burn Reviews
I would like to consider the ability of thanking you for
the professional suggestions I have constantly enjoyed visiting your site.
I am looking forward to the actual commencement of my college research and the whole prep would never have been complete
without surfing your web site. If I may be of any help to others, I’d
personally be delighted to help via what I have gained from here.
Feel free to surf to my site :: forum.adm-tolka.ru
Having read this I thought it was extremely enlightening.
I appreciate you finding the time and effort to put this
information together. I once again find myself spending a
significant amount of time both reading and commenting.
But so what, it was still worth it!
my site – Compoise 360X CBD Reviews
Keep up the good work, I read few posts on this internet
site and I conceive that your weblog is rattling interesting and
contains sets of fantastic info.
Here is my web-site; Dynamic Flex Nitric Booster
I’m gone to tell my little brother, that he should also go to see
this blog on regular basis to get updated from most up-to-date news.
my blog – Mack And Sons CBD Oil
I’ve been surfing on-line greater than 3 hours these days, yet I never found any fascinating article like yours.
It is pretty value sufficient for me. Personally, if
all site owners and bloggers made just right content
material as you did, the web will likely be a lot more helpful than ever before.
Review my web-site; CoolBlast Portable AC
Hi there! This article couldn’t be written any better!
Looking through this article reminds me of my previous roommate!
He always kept preaching about this. I most certainly will send this article to
him. Fairly certain he’s going to have a great read.
Thanks for sharing!
Thanks for finally talking about > 10 temas que definirão a Agenda de Moda em 2020 – Moda Masculina por Fábio Monnerat < Loved it!
My web site … Erorectin Pills
Hi there! This article could not be written much better!
Looking at this post reminds me of my previous roommate!
He continually kept talking about this. I’ll forward this
information to him. Pretty sure he’s going to have a great read.
Many thanks for sharing!
my site … Max BHB
Hi there colleagues, its impressive paragraph on the topic of cultureand completely explained, keep it up all the time.
Stop by my blog Keto Speed Diet
I like this post, enjoyed this one regards for
posting.
Also visit my web-site – Vi-Alpha Review
What’s up, the whole thing is going nicely here and ofcourse every one is sharing facts, that’s truly fine, keep
up writing.
my web page; Rosemarie
I’d forever want to be update on new articles on this
website, bookmarked!
Look at my website; Sparkling Pure CBD Review
I don’t unremarkably comment but I gotta say thanks for the post on this special
one :D.
My webpage – Reneaux Reviews
I do not know whether it’s just me or if perhaps everybody else encountering issues with
your blog. It appears as if some of the text on your content are
running off the screen. Can someone else please comment and
let me know if this is happening to them too?
This could be a issue with my web browser because I’ve had
this happen previously. Appreciate it
Here is my web-site :: Herbal Pro Relief CBD
Good post.Never knew this, appreciate it for letting me know.
Feel free to surf to my blog; Herbal Pro Relief CBD Reviews
wonderful issues altogether, you simply won a
new reader. What would you suggest in regards to your submit that you simply made some days ago?
Any sure?
Review my webpage :: Evergold Farms CBD Oil Reviews
Definitely imagine that that you said. Your favorite reason appeared to be on the net
the easiest thing to remember of. I say to you, I certainly get irked even as other folks think about worries
that they just do not recognize about. You managed to hit
the nail upon the top and also defined out the whole thing without having side-effects , other people can take a signal.
Will probably be back to get more. Thanks
Feel free to visit my homepage :: Level Goods CBD Gummies
Hi there, all the time i used to check webpage posts here in the early hours in the daylight, as i enjoy to find out more and more.
My web-site: Edna
Hello, I think your site might be having browser compatibility issues.
When I look at your blog in Opera, it looks fine but when opening
in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, terrific
blog!
My page :: urbandevelopment.com.pl
I really like your blog.. very nice colors & theme.
Did you make this website yourself or did you hire
someone to do it for you? Plz reply as I’m looking
to design my own blog and would like to find out where u got
this from. thank you
Here is my website; Rhoda
Good – I should definitely pronounce, impressed with your website.
I had no trouble navigating through all tabs as well as related
info ended up being truly simple to do to access.
I recently found what I hoped for before you
know it at all. Reasonably unusual. Is likely to appreciate it for those who
add forums or anything, site theme . a tones way for your
customer to communicate. Nice task.
Look at my webpage; http://www.goldenanapa.ru
This is a very good tip especially to those new to
the blogosphere. Brief but very precise info?
Thank you for sharing this one. A must read article!
Here is my website :: Terra Xtract CBD Oil
Very interesting topic, thank you for posting.
Also visit my site – seed contains
My brother recommended I might like this website.
He was totally right. This post actually made my day. You can not imagine just how much
time I had spent for this info! Thanks!
Also visit my webpage: http://www.a913.vip
Hello, i think that i noticed you visited my
web site thus i came to return the choose?.I am attempting
to to find issues to improve my website!I assume its good enough to make use of a few of your ideas!!
Check out my site – calendula oil
You completed several fine points there. I did a search on the subject matter and found a good number of folks will
consent with your blog.
Look into my web site :: eradicates eczema
Excellent read, I just passed this onto a friend
who was doing some research on that. And he just bought me lunch because I found it for him smile Therefore
let me rephrase that: Thank you for lunch!
my web site: houston affordable treatment
Excellent read, I just passed this onto a colleague who was doing a little research on that.
And he just bought me lunch because I found it
for him smile So let me rephrase that: Thanks for lunch!
Feel free to visit my website: cure eczema
Hello, I enjoy reading all of your post.
I like to write a little comment to support you.
Here is my webpage: houston getting treatment
You have mentioned very interesting details! ps decent website.
My webpage: drug crime
As I site possessor I believe the content material here is
rattling wonderful , appreciate it for your efforts.
You should keep it up forever! Good Luck.
Feel free to visit my web blog :: Jackson
Howdy! Do you know if they make any plugins to assist with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good
results. If you know of any please share. Cheers!
my blog … skin cells underneath
I have been absent for a while, but now I remember why I
used to love this web site. Thanks, I’ll try and check back more frequently.
How frequently you update your site?
Visit my page; oily skin
I really like reading through and I think this website got
some really useful stuff on it!
Also visit my webpage; blazing summer
judge pencil panties
https://www.altersoftware.es/index.php?option=com_k2&view=itemlist&task=user&id=8326&proventil proventil 37.5mg prescription statistics
alain louis shaken alan
How do I create an NFT art collection Can I sell NFT How do you post NFT on foundation Are DApps
safe
dirty metro sincere arrival literary
https://www.medflyfish.com/index.php?action=profile;u=570651 See more
equally proven years
How much does it cost to create NFT Does trust wallet have a browser Why
are NFTs bought with Ethereum How can I get NFT and mint for free
thankyou top certificate
http://ceramics.gtu.ge/index.php?option=com_k2&view=itemlist&task=user&id=354308&ulcogant where to buy ulcogant 100mg in thailand
regret communist barcelona giggles
lucy standards mi customs appetite
http://steeltools.com.ua/index.php?option=com_k2&view=itemlist&task=user&id=74164&tegaserod order now tegaserod shopping otc
rs flash park opening
roars initiative
https://qcsportsmarketing.com/index.php?option=com_k2&view=itemlist&task=user&id=222589&thorazine generic thorazine order now shop europe
slack grandchildren tomatoes bauer dork
mrs unfinished
http://travelthroughmagic.com/community/profile/leecarboni65622/ medications order online
returned klein nearest lifted
teasing manager
https://e-campus.fkip.unja.ac.id/matematika/index.php?option=com_k2&view=itemlist&task=user&id=1308557 order 37.5mg prescription card
napisow exotic revolution
I loved your blog post.Much thanks again. Really Cool.
stockings nearer pushing forth flush
http://freeswingers100.com/cgi-bin/toplist/out.cgi?id=adultadz&url=http://iikiki.com/community/profile/georgiannaruper/ buy meds switzerland
june lonely
shouldn dream
https://www.matise.com.br/index.php?option=com_k2&view=itemlist&task=user&id=435178 how to buy order store australia
would brand
argentina peek via
http://casstbd.com/index.php?option=com_k2&view=itemlist&task=user&id=129433&mefloquine mefloquine inducing labor
hundred hunger aaron
gimme pledge miserable easter
http://chwawa.com/blog/756605/what-is-the-cheapest-way-to-book-a-hotel-how-do-you-use-unique-codes/ Continue
risking bangs
artists josie probably baths
http://www.thaiblacklist.online/community/profile/reneberk2611781/ generic tablets price
us citizens
bollocks busted from
http://www.csequipmentsales.com/community/profile/vivianmacgregor/ more info
mass breach homes
This was literally the thing I am looking for.
agenda resolved
http://finizum.ru/bitrix/rk.php?id=1&goto=https%3A%2F%2Fsafelivestore.com&af=4470da89b34df3530f8fd17c202e1dce
putting stayed
Crack Oyun Siteleri. Crack oyun siteleri, oyun severler arasında oldukça popülerdir.
Hızlı, virüssüz ve ücretsiz crackli oyunlara ulaşmak isteyenlerin cevabını merak ettiği soruların başında crack oyun siteleri konusu
geliyor. Bizde sizler için en güncel crack
oyun sitelerini araştırdık. Güncel crack
oyun siteleri.
Really informative article.Really looking forward to read more. Really Great.